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Story no.55InternationalOngoingPlants, jobs and earningsSerious Several countries (3)30 Oct → 4 Nov4 facts · 12 art.

Audi strengthens competitiveness measures and lowers 2026 targets

Audi is facing a more difficult economic and competitive environment over the first nine months of 2026 and is strengthening its competitiveness measures by redirecting investments toward future growth areas and reducing costs. The automaker has scaled back its ambitions for 2026, notably due to the decline in its sales in China, while plug-in hybrids are gaining ground in its mix. It is ending production of the A8 at Neckarsulm after 32 years, with the site switching to the A5. Workforce adjustment measures, such as seconding employees to defense companies, and the discontinuation of the A8 specifically concern Germany, while the target reduction is linked to the decline in sales in China.

In brief

Ongoing story bringing together 4 events involving Audi and Volkswagen Group, in 3 countries (Allemagne, Chine, États-Unis), followed from 30 October 2026 to 4 November 2026. 12 articles from 8 sources (plants, jobs and earnings); last updated on 4 November 2026 at 09:00.

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01

Timeline

newest first

Dot = severity

02

In figures

The activity

4 facts

Latest activity 7 hours ago

30 Oct4 Nov

Countries concerned

Brands concerned

Official figures

  • Audi · 58,574 reg. (EU + EFTA + UK, Sept 26) · 42 recall(s) in 12 months
  • Volkswagen Group · 308,474 reg. (EU + EFTA + UK, Sept 26) · 155 recall(s) in 12 months

Key figures

No numeric assessment in the articles.

03

Sources by country and language

Press country

ArticlesOutlets
Germany64
France22
United Kingdom11
Italy11
Netherlands11
United States11

Languages

ArticlesOutlets
German53
English33
French22
Italian11
Dutch11

Country of the outlet (not of the topic), inferred from its address and language. Each outlet counts once per row.

04

Further reading