Story no.74InternationalOngoing·Launches and reviews +3·Low· Several countries (3)·30 Oct → 8 Nov·9 facts · 10 art.

Mazda is adjusting its strategy, accepting lower sales volumes and a slower renewal cycle, while reducing the share of 100% electric vehicles in favor of an expanded hybrid offering. The new CX-5 becomes a cornerstone of the range, with the addition of an AI voice assistant and a desire to extend its momentum to SUVs. In Japan, sales rely heavily on this model and dealers are calling for a diesel version. In the United States, Mazda is discontinuing the CX-70, deemed redundant despite a sharp rise in its sales, while in Mexico the 2027 CX-5 is launched with a renewed design and interior.