Story no.224InternationalOngoing·Sales and market +1·Notable· Several countries (2)·4 Nov → 7 Nov·7 facts · 13 art.

BYD is running a public communication campaign in Australia and has signed a multi-year sponsorship deal with the Hawthorn club, while preparing for the launch of the locally approved seven-seater Ti7 SUV. In October 2026, Chinese cars accounted for 38.8% of the Australian market, with BYD in second place, and the press reports that the brand now surpasses Japanese manufacturers on a new commercial indicator. A BYD executive discusses the strategy that enabled the brand to establish itself sustainably in this market, while the Atto 1 city car and Geely EX2 gain ground against the Toyota Corolla and Hyundai i30. The sub-events focus almost exclusively on Australia; China appears only as the origin of the manufacturers, and US coverage does not provide distinct national facts.