Story no.12InternationalOngoingPlants, jobs and earnings +3Serious Several countries (6)30 Oct → 5 Nov23 facts · 66 art.
Toyota and Japanese automakers face declining sales in China
In 2026, Japanese automakers are experiencing a sharp decline in sales and production in China, while the penetration of new energy vehicles reaches 67% in this market. Despite this, Toyota announced a half-year operating profit of 2,038 billion yen, exceeding expectations; the 25% drop in its Chinese sales was offset by an 8% rise in hybrid sales in the United States and favorable exchange rate effects. In China, the share of Japanese brands has fallen to 10.7%, Honda has recorded its 32nd consecutive month of decline, and Toyota is betting on increased local sourcing as well as an alliance with BYD for an electric sedan. In Japan, Honda saw domestic sales increase by 3.6%, and Toyota called on Japanese automakers to unite against Chinese competition, while in the United States, the growth of hybrids supported the group's results.
In brief
Ongoing story bringing together 23 events involving Toyota, Honda, Nissan and 10 more, in 6 countries (Chine, Japon, États-Unis and 3 more), followed from 30 October 2026 to 5 November 2026. 66 articles from 21 sources (plants, jobs and earnings, sales and market, launches and reviews and 1 more); last updated on 5 November 2026 at 14:58. Figures reported: 860107 vehicles.
National stories
Confirmed(5)
- 4
- 3
Toyota's global battery electric vehicle (BEV) sales reached 309,766 units from January to September 2026, an increase of 127.4%.
3 independent sourcesautodaily.co.kr, forococheselectricos.com, autoherald.co.kr
- 2
Toyota's global sales in September 2026: 860,107 units, down 2.2% year-on-year, marking the third consecutive monthly decline.
2 independent sourcesautodaily.co.kr, autoherald.co.kr
- 2
Honda's production in China decreased by approximately 90%, the steepest decline among Japanese automakers.
2 independent sources新浪汽车, forococheselectricos.com
- 2
Lexus will launch a locally produced electric SUV in Shanghai in 2027, ending its exclusive import approach in China.
2 independent sourcesCarNewsChina.com, 스타뉴스
Sources disagree(1)
Single source so far(5)
- Toyota's sales in China fell by nearly 20% in September 2026. (according to autodaily.co.kr)
- Japanese passenger car production in China dropped by 46.5% between January and September 2026. (according to forococheselectricos.com)
- Toyota's production in China declined by 40.7% year-on-year, yet still accounted for more than 60% of the Japanese volume. (according to forococheselectricos.com)
- Toyota has partnered with BYD to launch an electric sedan in China. (according to Mashable)
Updates(3)
- 1 Nov, 20h29New official figure: Toyota's global production for April-September 2026 at 4.89 million units (-2%).
- 1 Nov, 20h29New official figure: Toyota's global BEV sales for January-September 2026 at 309,766 units (+127.4%).
- 1 Nov, 20h29New official figure: Toyota's global sales for September 2026 at 860,107 units (-2.2%), the third consecutive month of decline.
AI cross-check of the headlines and extracts of 31 articles (22 outlets) · “confirmed” = reported by at least two independent outlets, or by the manufacturer’s official press room · 1 Nov, 20h29
Context and reference points, separate from the story's news. Every item links to its source; updated on 31 Oct
Key terms
- New energy vehicle
- A category of vehicles whose propulsion does not directly use a conventional internal combustion engine; it notably includes hydrogen vehicles, which use the chemical transformation of dihydrogen as a propulsion energy source, often via a fuel cell. Wikipedia
- Residual value
- The value of an asset after deducting depreciation related to wear or obsolescence; in accounting, it corresponds to the acquisition cost reduced by the amortization applied over its useful life. Wikipedia
Timeline
newest firstDot = severity
- 09h36
LatestToyota veut regagner des parts de marché en Chine grâce à un approvisionnement local accru
Toyota compte s'appuyer sur un approvisionnement local élargi en Chine pour reconquérir des parts de marché, après avoir relevé sa prévision de bénéfice annuel portée par les hybrides.
nikkei.com
- 09h27
Chine : la part des marques japonaises tombe à 10,7 %, Honda recule pour le 32e mois
La part de marché des constructeurs japonais en Chine a été divisée par deux, à 10,7 %, Honda enchaînant un 32e mois consécutif de baisse des ventes.
汽车之家
- 14h00
Analyse du recul des constructeurs japonais sur le marché chinois
Un article revient sur la situation des constructeurs japonais en Chine et s'interroge sur l'ampleur réelle de leur effondrement commercial.
汽车之家
- 11h22
Les constructeurs japonais sous pression en Chine, Toyota à son tour fragilisé
Analyse de la dégradation des performances des trois grands constructeurs japonais en Chine, où Toyota rencontre désormais à son tour des difficultés.
汽车之家中新经纬驱动之家
- 05h30
Honda: domestic sales up 3.6%, production cut in China in first half of 2026
Honda reports a 3.6% increase in its sales in Japan in the first half of fiscal 2026, while cutting production in China.
レスポンス(Response.jp)
In figures
Countries concerned
Several countries (6)
Brands concerned
Official figures
- Toyota · 79,386 reg. (EU + EFTA + UK, Sept 26) · 84 recall(s) in 12 months
- Honda · 9,182 reg. (EU + EFTA + UK, Sept 26) · 61 recall(s) in 12 months
- Nissan · 25,097 reg. (EU + EFTA + UK, Sept 26) · 45 recall(s) in 12 months
- Mitsubishi Motors · 2,961 reg. (EU + EFTA + UK, Sept 26) · 8 recall(s) in 12 months
Key figures
- 860,107
- véhicules
Amounts cited779.6 billion yen · $4.91 billion · Y932.0 billion · $169.6 · 2,236.4 billion yen
Highest number recorded in 8 article(s), automatically extracted: please check sources.
Sources by country and language
Press country
| Articles | Outlets | |
|---|---|---|
| China | 22 | 14 |
| Japan | 16 | 10 |
| South Korea | 9 | 6 |
| United States | 5 | 4 |
| Unknown country | 3 | 3 |
| Germany | 2 | 1 |
| Spain | 2 | 1 |
| United Kingdom | 2 | 2 |
| Australia | 1 | 1 |
| Brazil | 1 | 1 |
| Canada | 1 | 1 |
| Greece | 1 | 1 |
| Pakistan | 1 | 1 |
Languages
| Articles | Outlets | |
|---|---|---|
| Chinese | 21 | 13 |
| English | 17 | 15 |
| Japanese | 15 | 10 |
| Korean | 8 | 6 |
| Portuguese | 2 | 2 |
| Spanish | 2 | 1 |
| Unknown | 1 | 1 |
Country of the outlet (not of the topic), inferred from its address and language. Each outlet counts once per row.
Further reading
People cited
Go up the thread
Events in the story
- Toyota : bénéfice opérationnel semestriel de 2 038 milliards de yens malgré la chute en Chine5 Nov
- Toyota veut regagner des parts de marché en Chine grâce à un approvisionnement local accru5 Nov
- Chine : la part des marques japonaises tombe à 10,7 %, Honda recule pour le 32e mois5 Nov
- Baisse des ventes des trois constructeurs japonais en Chine en septembre5 Nov
- Les constructeurs japonais sous pression en Chine, Toyota à son tour fragilisé5 Nov
- Toyota to publish half-year results on November 5, with China as weak point4 Nov
- Analyse du recul des constructeurs japonais sur le marché chinois4 Nov
- Honda: domestic sales up 3.6%, production cut in China in first half of 20264 Nov
- Toyota : ventes mondiales en baisse sur trois mois malgré le bond des électriques4 Nov
- China: Toyota bZ7 (Bozhi 7) struggles to convert its good reputation into sales3 Nov
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