Events

Chery considers Freelander and Luxeed brands in Brazil in 2028

Chery is studying a new upscale offensive in Brazil for 2028, with the Freelander and Luxeed brands in the slot previously earmarked for Exeed, after Omoda, Jaecoo and Jetour.

Chery and Luxeed file patent for load-sensing roof rails

Chery and Luxeed have filed a patent for roof rails integrating load and noise detection to ensure safe use.

Luxeed patents an electrical distribution system compatible with L2 and L3

Luxeed (智界) has filed a patent for a single- and dual-channel low-voltage power distribution system designed to meet the needs of Level 2 and Level 3 autonomous driving without an additional box.

Luxeed details R7 updates in a FAQ

The Luxeed brand, resulting from the Huawei-Chery cooperation, publishes a FAQ answering users about upgrades and the facelift of its R7 model.

Chery wants to make Luxeed a more independent brand

A Chery executive explains that the Luxeed brand should operate more like a young tech brand than a mere offshoot of a traditional automaker.