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Detected on Saturday 31 October, 01h00

Toyota launches the new generation of the Crown in Taiwan and creates the Toyota Premium brand

Taiwanese distributor Hotai presented the new Crown Sport and Crown Crossover, with launch prices starting at 1.52 and 1.64 million Taiwanese dollars. It also launches the Toyota Premium brand for the high-end segment.

In brief

Launches and reviews event (severity: low) involving Toyota, in 2 countries (Taïwan, Japon), first detected on 31 October 2026 at 01:00. Reported by 1 source (1 article), last updated on 31 October 2026 at 01:00.

·
Severity
Low
Countries

Several countries (2)

Brands
  • Toyota (Crown Sport, Crown Crossover)
Detected
31 Oct, 01h00
Updated
31 Oct, 01h00
Reference
no.865
01

Tone and style of coverage

Method

Tone and style of coverage

OutletAverage tone
ctee.com.tw1neutral

Estimated by AI from headlines and extracts. Describes how the event is covered, not the outlet's stance.

02

Lire les sources · 1 article, 1 source

Publication order
  1. 01h00
    ctee.com.twWirevia Recherche fraîche · Toyota31 Oct
    TOYOTA發表最新世代CROWN車系 - 日報 - 工商時報

    TOYOTA發表最新世代CROWN車系 - 日報 - 工商時報 ## 並推出TOYOTA PREMIUM品牌,進一步拓展高階車市場布局 - 2026.11.01 - 03:00 - 工商時報 李翊榛 TOYOTA總代理和泰汽車正式發表最新世代CROWN車系及TOYOTA PREMIUM品牌;圖為和泰汽車總經理蘇純興(左起)、日本豐田主要開發工程師本間裕二、和泰汽車董事長黃南光。圖/和泰汽車提供 已將目前網頁的網址複製到您的剪貼簿! 和泰汽車發表日本最新世代CROWN SPORT與CROWN CROSSOVER,汰舊換新價分別為164萬元起、152萬元起,並推出TOYOTA PREMIUM品牌,整合旗艦車款、專屬禮遇及數位服務,進一步拓展高階車市場布局。 TOYOTA PREMIUM集結CROWN SPORT、CROWN CROSSOVER、LAND CRUISER、SIENNA及ALPHARD,透過產品與服務整合,將品牌經營由購車延伸至車主生活。新車主專屬權益涵蓋客製化交車禮、生日禮遇、桃園機場環宇快速通關及車主活動,相關適用資格與使用條件依品牌公告。 和泰同步推出官方網站及專屬LINE官方帳號,整合會員權益、回廠預約、車款展示與預約試乘等功能,並提供一對一專屬顧問諮詢,串聯賞車、購車及售後服務,強化顧客關係經營。 此次上市的CROWN SPORT以低重心、斜背輪廓及飽滿後輪拱呈現

03

Further reading

Keywords

#Crown · #Toyota Premium · #Taïwan