GAC detalla su estrategia para conquistar a los clientes europeos

With a European R&D centre coming in 2027, an established Milan design studio, and local production and parts supply, Ma Haiyang explains how GAC is engineering vehicles specifically for European drivers. The rise of electrification has brought a raft of unfamiliar brands to the UK and Europe. And while many of them are simply exporting a pre-existing product to Europe, GAC says it has rejected this approach, instead choosing to root its design and engineering processes directly within Europe. At the 2026 Paris Motor Show, we caught up with Ma Haiyang, GAC Europe Regional Center President, whe