# Mazda adjusts its product strategy and focuses on the CX-5 > Mazda is adjusting its strategy, accepting lower sales volumes and a slower renewal cycle, while reducing the share of 100% electric vehicles in favor of an expanded hybrid offering. The new CX-5 becomes a cornerstone of the range, with the addition of an AI voice assistant and a desire to extend its momentum to SUVs. In Japan, sales rely heavily on this model and dealers are calling for a diesel version. In the United States, Mazda is discontinuing the CX-70, deemed redundant despite a sharp rise in its sales, while in Mexico the 2027 CX-5 is launched with a renewed design and interior. **In brief**: Ongoing story bringing together 9 events involving Mazda, in 3 countries (Japon, Mexique, États-Unis), followed from 30 October 2026 to 8 November 2026. 10 articles from 8 sources (launches and reviews, sales and market, plants, jobs and earnings and 1 more); last updated on 8 November 2026 at 02:00. - Status: ongoing - Scope: International - Category: Launches and reviews, Sales and market, Plants, jobs and earnings, Electric and batteries - Countries: Japon, Mexique, États-Unis - Brands: Mazda - First detected: 30 October 2026 at 23:02 - Updated: 8 November 2026 at 02:00 - Web page: https://mecapress.com/stories/74-mazda-adjusts-its-product-strategy-and-focuses-on-the-cx-5 ## National stories (3) - Japan — 3 country-specific events, 5 articles - United States — 1 country-specific event, 3 articles - Mexico — 1 country-specific event, 1 articles ## Sources by country and language - Japan: 5 articles, 4 outlets - United States: 3 articles, 2 outlets - Australia: 1 articles, 1 outlets - Mexico: 1 articles, 1 outlets **Languages**: Japanese (4), English (3), Spanish (2), Italian (1) ## Timeline (9 events) ### 30 October 2026 — [Mazda assume des volumes de ventes plus faibles avec la montée de l'électrique](https://mecapress.com/events/1093-mazda-assume-des-volumes-de-ventes-plus-faibles-avec-la-montee-de-l-electrique.md) Mazda se dit à l'aise avec des volumes de ventes plus réduits à mesure que la part de l'électrique progresse, assumant un rythme de renouvellement plus lent de sa gamme. 1 sources, 1 articles · Japon ### 31 October 2026 — [Mazda accepts slower pace for model renewal](https://mecapress.com/events/415-mazda-accepts-slower-pace-for-model-renewal.md) Mazda explains it does not want to rush the launch of its next models, prioritizing quality over pace. 1 sources, 1 articles · Japon ### 31 October 2026 — [Mazda revoit sa stratégie vers moins d'électrique et plus d'hybrides](https://mecapress.com/events/1011-mazda-revoit-sa-strategie-vers-moins-d-electrique-et-plus-d-hybrides.md) Mazda infléchit sa stratégie produit en réduisant le poids des véhicules 100 % électriques au profit d'une offre hybride élargie. 1 sources, 1 articles · Japon ### 1 November 2026 — [Mazda veut étendre l'élan du nouveau CX-5 à l'ensemble de sa gamme SUV au Japon](https://mecapress.com/events/1782-mazda-veut-etendre-l-elan-du-nouveau-cx-5-a-l-ensemble-de-sa-gamme-suv-au-japon.md) Le responsable de la marque Mazda au Japon, Tadashi Miura, explique vouloir capitaliser sur le succès du nouveau CX-5 pour dynamiser toute la gamme SUV sur le marché domestique. 1 sources, 1 articles · Japon ### 2 November 2026 — [Mazda CX-5 receives AI-powered voice assistant](https://mecapress.com/events/2024-mazda-cx-5-receives-ai-powered-voice-assistant.md) The Mazda CX-5 gains embedded artificial intelligence capable of controlling navigation and air conditioning via voice commands. 1 sources, 1 articles · Not located ### 4 November 2026 — [Mazda discontinues CX-70 despite strong sales growth](https://mecapress.com/events/4230-mazda-discontinues-cx-70-despite-strong-sales-growth.md) Mazda is ending sales of the CX-70, deemed redundant in its lineup, even though its sales jumped 296 percent over the last two months. 1 sources, 1 articles · États-Unis ### 6 November 2026 — [Mazda launches the 2027 CX-5 in Mexico](https://mecapress.com/events/5911-mazda-launches-the-2027-cx-5-in-mexico.md) Mazda is selling the 2027 CX-5 in Mexico, featuring a revised design, a completely renewed interior, and technological improvements, backed by a six-year warranty. 1 sources, 1 articles · Mexique ### 7 November 2026 — [Japan: Mazda dealers call for diesel version of new CX-5](https://mecapress.com/events/6098-japan-mazda-dealers-call-for-diesel-version-of-new-cx-5.md) Five months after the complete redesign of the Mazda CX-5, dealers in the Tokyo region are calling for the addition of a diesel engine and are citing delivery times. 1 sources, 1 articles · Japon ### 8 November 2026 — [Japon : les ventes de Mazda reposent sur le nouveau CX-5, attentes autour du futur CX-3](https://mecapress.com/events/6476-japon-les-ventes-de-mazda-reposent-sur-le-nouveau-cx-5-attentes-autour-du-futur.md) L'analyse des immatriculations de Mazda au Japon montre une dépendance au nouveau CX-5, la Mazda2 étant épuisée et les attentes se portant sur le prochain CX-3 dans une gamme recentrée sur les SUV. 1 sources, 2 articles · Japon --- Cite as: Mecapress, “Mazda adjusts its product strategy and focuses on the CX-5”, https://mecapress.com/stories/74-mazda-adjusts-its-product-strategy-and-focuses-on-the-cx-5 Methodology: https://mecapress.com/methodology