# Mercedes-Benz and German automakers face slump in sales in China

> German automakers, notably Mercedes-Benz, BMW, Audi and Volkswagen, are experiencing a sharp decline in their sales and exports in China, where foreign brands are losing ground to local manufacturers. Mercedes-Benz announces new cost-cutting measures in Germany while maintaining its presence in China, strengthening local production and its footprint in the United States. While China sees foreign brands fall below 30% of the market and Porsche reduce its dealership network, Germany is marked by cost-cutting at Mercedes-Benz and the relaunch of premium Chinese brands on its soil, while the United States appears as a redeployment axis for the automaker.

**In brief**: Ongoing story bringing together 12 events involving Mercedes-Benz, Audi, BMW and 7 more, in 3 countries (Chine, Allemagne, États-Unis), followed from 31 October 2026 to 3 November 2026. 17 articles from 8 sources (sales and market, plants, jobs and earnings); last updated on 3 November 2026 at 05:25.

- Status: ongoing
- Scope: International
- Category: Sales and market, Plants, jobs and earnings
- Countries: Chine, Allemagne, États-Unis
- Brands: Mercedes-Benz, Audi, BMW, Mercedes-Benz Group, Volkswagen, Volkswagen Group, BYD, Chery, Geely, Porsche
- First detected: 31 October 2026 at 13:42
- Updated: 3 November 2026 at 05:25
- Web page: https://mecapress.com/stories/70-mercedes-benz-and-german-automakers-face-slump-in-sales-in-china

## National stories (3)

- China — 1 country-specific event, 7 articles
- Germany — 0 country-specific event, 5 articles
- United States — 0 country-specific event, 4 articles

## Reported figures

- $4 billion

## Sources by country and language

- China: 7 articles, 6 outlets
- Germany: 5 articles, 4 outlets
- United States: 4 articles, 3 outlets
- France: 1 articles, 1 outlets

**Languages**: Chinese (7), German (5), English (4), French (1)

## Timeline (12 events)

### 31 October 2026 — [Mercedes-Benz steps up cost-cutting as sales decline in China](https://mecapress.com/events/64-mercedes-benz-steps-up-cost-cutting-as-sales-decline-in-china.md)

Faced with a sharp decline in sales in China, Mercedes-Benz is maintaining this key market but preparing new cost-cutting measures in Germany to restore its competitiveness.

1 sources, 1 articles · Allemagne — Allemagne, Chine

### 31 October 2026 — [Porsche closes dealerships in China as sales slump](https://mecapress.com/events/429-porsche-closes-dealerships-in-china-as-sales-slump.md)

Porsche is reducing its distribution network in China by closing several dealerships, faced with declining sales and deteriorating profits in the Chinese market.

1 sources, 1 articles · Chine

### 31 October 2026 — [Les ventes des marques premium allemandes s'effondrent en Chine](https://mecapress.com/events/937-les-ventes-des-marques-premium-allemandes-s-effondrent-en-chine.md)

Les ventes de BMW, Mercedes-Benz et Audi chutent fortement sur le marché chinois, signe selon l'article de la fin d'une époque pour le premium allemand.

1 sources, 1 articles · Chine, Allemagne

### 1 November 2026 — [German car exports to China collapse](https://mecapress.com/events/819-german-car-exports-to-china-collapse.md)

Sales of German cars exported to China are experiencing a sharp decline, against the backdrop of the Chinese industry moving upmarket.

1 sources, 1 articles · Allemagne, Chine

### 1 November 2026 — [Mercedes-Benz explique sa stratégie chinoise, présentée comme un terrain d'entraînement](https://mecapress.com/events/1202-mercedes-benz-explique-sa-strategie-chinoise-presentee-comme-un-terrain-d.md)

Dans un entretien, Mercedes-Benz décrit la Chine comme le terrain d'essai de l'industrie automobile mondiale et détaille ce que le constructeur y développe. Le groupe y adapte sa stratégie face à la concurrence locale.

2 sources, 2 articles · Chine — Chine, Allemagne

### 1 November 2026 — [Volkswagen et Mercedes-Benz accusent de fortes chutes de ventes en Chine](https://mecapress.com/events/1239-volkswagen-et-mercedes-benz-accusent-de-fortes-chutes-de-ventes-en-chine.md)

Volkswagen et Mercedes-Benz enregistrent des reculs marqués de leurs livraisons en Chine, illustrant les difficultés persistantes des constructeurs allemands sur ce marché.

1 sources, 1 articles · Chine, Allemagne

### 1 November 2026 — [Les constructeurs chinois devancent Volkswagen, BMW et Mercedes](https://mecapress.com/events/1330-les-constructeurs-chinois-devancent-volkswagen-bmw-et-mercedes.md)

Analyse expliquant comment les constructeurs chinois prennent l'avantage sur Volkswagen, BMW et Mercedes-Benz, notamment sur le marché chinois.

1 sources, 3 articles · Chine, Allemagne

### 2 November 2026 — [Foreign automakers' market share in China falls below 30%](https://mecapress.com/events/2470-foreign-automakers-market-share-in-china-falls-below-30.md)

Foreign brands have dropped below 30% of the Chinese automotive market, signaling a profound restructuring benefiting local manufacturers.

1 sources, 2 articles · Chine

### 2 November 2026 — [Les nouvelles stratégies chinoises des constructeurs européens jugées insuffisantes](https://mecapress.com/events/2081-les-nouvelles-strategies-chinoises-des-constructeurs-europeens-jugees.md)

Une analyse estime que les stratégies déployées par les constructeurs européens pour redresser leurs positions en Chine pourraient ne pas suffire face à la concurrence locale.

2 sources, 2 articles · Géorgie — Chine, Allemagne, États-Unis

### 2 November 2026 — [Les ventes de Mercedes chutent de 31 % en Chine au dernier trimestre](https://mecapress.com/events/2513-les-ventes-de-mercedes-chutent-de-31-en-chine-au-dernier-trimestre.md)

Mercedes-Benz a enregistré une baisse de 31 % de ses ventes en Chine au dernier trimestre. Le constructeur compte produire localement presque toutes ses voitures destinées au marché chinois et renforcer sa présence aux États-Unis.

1 sources, 1 articles · Chine, Allemagne, États-Unis

### 3 November 2026 — [Les constructeurs premium allemands sous pression en Chine](https://mecapress.com/events/2874-les-constructeurs-premium-allemands-sous-pression-en-chine.md)

Mercedes-Benz, BMW et Audi voient leurs positions reculer sur le marché chinois et doivent démontrer leur capacité de rebond.

1 sources, 1 articles · Chine, Allemagne

### 3 November 2026 — [Chinese premium car brands try again to establish themselves in Germany](https://mecapress.com/events/2891-chinese-premium-car-brands-try-again-to-establish-themselves-in-germany.md)

Chinese premium brands are relaunching their efforts to establish themselves in the German market, despite the decline in sales of German premium automakers in China.

1 sources, 1 articles · Allemagne — Chine, Allemagne

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Cite as: Mecapress, “Mercedes-Benz and German automakers face slump in sales in China”, https://mecapress.com/stories/70-mercedes-benz-and-german-automakers-face-slump-in-sales-in-china
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