# German premium automakers faced with a sharp decline in China > German automakers, including Mercedes-Benz, BMW, Audi, Porsche and Volkswagen, are experiencing a sharp decline in their sales in China, where the market share of foreign brands has fallen below 30%. Mercedes-Benz recorded a 31% drop in its sales in China in the last quarter, while imported BMW and Porsche models fell by 49% in September, and Porsche is closing several dealerships. Faced with this situation, Mercedes-Benz is preparing new cost-cutting measures in Germany, plans to produce locally almost all of its cars destined for China, and strengthen its presence in the United States. The national differences concern the responses provided: Germany is facing the issue of cost savings and the arrival of Chinese premium brands, the United States is identified as a strengthening market for Mercedes-Benz, while in China local competition and moving upmarket explain the loss of ground by foreign brands. **In brief**: Ongoing story bringing together 13 events involving Mercedes-Benz, BMW, Audi and 7 more, in 3 countries (Chine, Allemagne, États-Unis), followed from 31 October 2026 to 4 November 2026. 23 articles from 11 sources (sales and market, plants, jobs and earnings); last updated on 4 November 2026 at 14:39. - Status: ongoing - Scope: International - Category: Sales and market, Plants, jobs and earnings - Countries: Chine, Allemagne, États-Unis - Brands: Mercedes-Benz, BMW, Audi, Volkswagen, Mercedes-Benz Group, Porsche, Volkswagen Group, BYD, Chery, Geely - First detected: 31 October 2026 at 13:42 - Updated: 4 November 2026 at 14:39 - Web page: https://mecapress.com/stories/70-german-premium-automakers-faced-with-a-sharp-decline-in-china ## National stories (3) - China — 2 country-specific events, 9 articles - United States — 0 country-specific event, 6 articles - Germany — 0 country-specific event, 6 articles ## Reported figures - $4 billion ## Sources by country and language - China: 9 articles, 7 outlets - Germany: 6 articles, 5 outlets - United States: 6 articles, 3 outlets - France: 1 articles, 1 outlets - Netherlands: 1 articles, 1 outlets **Languages**: Chinese (9), German (6), English (6), French (1), Dutch (1) ## Timeline (13 events) ### 31 October 2026 — [Mercedes-Benz steps up cost-cutting as sales decline in China](https://mecapress.com/events/64-mercedes-benz-steps-up-cost-cutting-as-sales-decline-in-china.md) Faced with a sharp decline in sales in China, Mercedes-Benz is maintaining this key market but preparing new cost-cutting measures in Germany to restore its competitiveness. 1 sources, 1 articles · Allemagne — Allemagne, Chine ### 31 October 2026 — [Porsche closes dealerships in China as sales slump](https://mecapress.com/events/429-porsche-closes-dealerships-in-china-as-sales-slump.md) Porsche is reducing its distribution network in China by closing several dealerships, faced with declining sales and deteriorating profits in the Chinese market. 1 sources, 1 articles · Chine ### 31 October 2026 — [Les ventes des marques premium allemandes s'effondrent en Chine](https://mecapress.com/events/937-les-ventes-des-marques-premium-allemandes-s-effondrent-en-chine.md) Les ventes de BMW, Mercedes-Benz et Audi chutent fortement sur le marché chinois, signe selon l'article de la fin d'une époque pour le premium allemand. 1 sources, 1 articles · Chine, Allemagne ### 1 November 2026 — [German car exports to China collapse](https://mecapress.com/events/819-german-car-exports-to-china-collapse.md) Sales of German cars exported to China are experiencing a sharp decline, against the backdrop of the Chinese industry moving upmarket. 1 sources, 1 articles · Allemagne, Chine ### 1 November 2026 — [Mercedes-Benz explique sa stratégie chinoise, présentée comme un terrain d'entraînement](https://mecapress.com/events/1202-mercedes-benz-explique-sa-strategie-chinoise-presentee-comme-un-terrain-d.md) Dans un entretien, Mercedes-Benz décrit la Chine comme le terrain d'essai de l'industrie automobile mondiale et détaille ce que le constructeur y développe. Le groupe y adapte sa stratégie face à la concurrence locale. 5 sources, 5 articles · Chine — Chine, Allemagne ### 1 November 2026 — [Volkswagen et Mercedes-Benz accusent de fortes chutes de ventes en Chine](https://mecapress.com/events/1239-volkswagen-et-mercedes-benz-accusent-de-fortes-chutes-de-ventes-en-chine.md) Volkswagen et Mercedes-Benz enregistrent des reculs marqués de leurs livraisons en Chine, illustrant les difficultés persistantes des constructeurs allemands sur ce marché. 1 sources, 1 articles · Chine, Allemagne ### 1 November 2026 — [Les constructeurs chinois devancent Volkswagen, BMW et Mercedes](https://mecapress.com/events/1330-les-constructeurs-chinois-devancent-volkswagen-bmw-et-mercedes.md) Analyse expliquant comment les constructeurs chinois prennent l'avantage sur Volkswagen, BMW et Mercedes-Benz, notamment sur le marché chinois. 1 sources, 3 articles · Chine, Allemagne ### 2 November 2026 — [Foreign automakers' market share in China falls below 30%](https://mecapress.com/events/2470-foreign-automakers-market-share-in-china-falls-below-30.md) Foreign brands have dropped below 30% of the Chinese automotive market, signaling a profound restructuring benefiting local manufacturers. 1 sources, 2 articles · Chine ### 2 November 2026 — [Les nouvelles stratégies chinoises des constructeurs européens jugées insuffisantes](https://mecapress.com/events/2081-les-nouvelles-strategies-chinoises-des-constructeurs-europeens-jugees.md) Une analyse estime que les stratégies déployées par les constructeurs européens pour redresser leurs positions en Chine pourraient ne pas suffire face à la concurrence locale. 3 sources, 3 articles · Géorgie — Chine, Allemagne, États-Unis ### 2 November 2026 — [Les ventes de Mercedes chutent de 31 % en Chine au dernier trimestre](https://mecapress.com/events/2513-les-ventes-de-mercedes-chutent-de-31-en-chine-au-dernier-trimestre.md) Mercedes-Benz a enregistré une baisse de 31 % de ses ventes en Chine au dernier trimestre. Le constructeur compte produire localement presque toutes ses voitures destinées au marché chinois et renforcer sa présence aux États-Unis. 1 sources, 1 articles · Chine, Allemagne, États-Unis ### 3 November 2026 — [Les constructeurs premium allemands sous pression en Chine](https://mecapress.com/events/2874-les-constructeurs-premium-allemands-sous-pression-en-chine.md) Mercedes-Benz, BMW et Audi voient leurs positions reculer sur le marché chinois et doivent démontrer leur capacité de rebond. 1 sources, 1 articles · Chine, Allemagne ### 3 November 2026 — [Chinese premium car brands try again to establish themselves in Germany](https://mecapress.com/events/2891-chinese-premium-car-brands-try-again-to-establish-themselves-in-germany.md) Chinese premium brands are relaunching their efforts to establish themselves in the German market, despite the decline in sales of German premium automakers in China. 1 sources, 1 articles · Allemagne — Chine, Allemagne ### 4 November 2026 — [Chine : les ventes de BMW et Porsche importées chutent de 49 % en septembre](https://mecapress.com/events/4202-chine-les-ventes-de-bmw-et-porsche-importees-chutent-de-49-en-septembre.md) Les modèles importés de BMW et Porsche connaissent un net recul en Chine, avec des ventes en baisse de 49 % sur un an en septembre, dans un marché où les marques premium allemandes perdent du terrain. 2 sources, 2 articles · Chine --- Cite as: Mecapress, “German premium automakers faced with a sharp decline in China”, https://mecapress.com/stories/70-german-premium-automakers-faced-with-a-sharp-decline-in-china Methodology: https://mecapress.com/methodology