# German premium automakers face declining sales in China

> Mercedes-Benz, BMW, Audi and Volkswagen are experiencing a sharp decline in their sales and exports in China, against the backdrop of Chinese automakers moving upmarket and gaining market share. Mercedes-Benz is maintaining this key market while preparing new cost-cutting measures in Germany to restore its competitiveness, and is presenting China as a training ground for the global automotive industry. German sub-events emphasize cost-cutting measures and the collapse of exports to China, while Chinese articles focus more on local competition and the automaker's strategic adaptation.

**In brief**: Ongoing story bringing together 7 events involving Mercedes-Benz, BMW, Mercedes-Benz Group and 7 more, in 2 countries (Chine, Allemagne), followed from 31 October 2026 to 1 November 2026. 10 articles from 5 sources (sales and market, plants, jobs and earnings); last updated on 1 November 2026 at 15:23.

- Status: ongoing
- Scope: International
- Category: Sales and market, Plants, jobs and earnings
- Countries: Chine, Allemagne
- Brands: Mercedes-Benz, BMW, Mercedes-Benz Group, Volkswagen, Audi, BYD, Chery, Geely, Porsche, Volkswagen Group
- First detected: 31 October 2026 at 13:42
- Updated: 1 November 2026 at 15:23
- Web page: https://mecapress.com/stories/70-german-premium-automakers-face-declining-sales-in-china

## National stories (2)

- Germany — 0 country-specific event, 5 articles
- China — 0 country-specific event, 3 articles

## Sources by country and language

- Germany: 5 articles, 4 outlets
- China: 3 articles, 2 outlets
- France: 1 articles, 1 outlets
- United States: 1 articles, 1 outlets

**Languages**: German (5), Chinese (3), French (1), English (1)

## Timeline (7 events)

### 31 October 2026 — [Mercedes-Benz steps up cost-cutting as sales decline in China](https://mecapress.com/events/64-mercedes-benz-steps-up-cost-cutting-as-sales-decline-in-china.md)

Faced with a sharp decline in sales in China, Mercedes-Benz is maintaining this key market but preparing new cost-cutting measures in Germany to restore its competitiveness.

1 sources, 1 articles · Allemagne — Allemagne, Chine

### 31 October 2026 — [Porsche closes dealerships in China as sales slump](https://mecapress.com/events/429-porsche-closes-dealerships-in-china-as-sales-slump.md)

Porsche is reducing its distribution network in China by closing several dealerships, faced with declining sales and deteriorating profits in the Chinese market.

1 sources, 1 articles · Chine

### 31 October 2026 — [Les ventes des marques premium allemandes s'effondrent en Chine](https://mecapress.com/events/937-les-ventes-des-marques-premium-allemandes-s-effondrent-en-chine.md)

Les ventes de BMW, Mercedes-Benz et Audi chutent fortement sur le marché chinois, signe selon l'article de la fin d'une époque pour le premium allemand.

1 sources, 1 articles · Chine, Allemagne

### 1 November 2026 — [German car exports to China collapse](https://mecapress.com/events/819-german-car-exports-to-china-collapse.md)

Sales of German cars exported to China are experiencing a sharp decline, against the backdrop of the Chinese industry moving upmarket.

1 sources, 1 articles · Allemagne, Chine

### 1 November 2026 — [Mercedes-Benz explique sa stratégie chinoise, présentée comme un terrain d'entraînement](https://mecapress.com/events/1202-mercedes-benz-explique-sa-strategie-chinoise-presentee-comme-un-terrain-d.md)

Dans un entretien, Mercedes-Benz décrit la Chine comme le terrain d'essai de l'industrie automobile mondiale et détaille ce que le constructeur y développe. Le groupe y adapte sa stratégie face à la concurrence locale.

2 sources, 2 articles · Chine — Chine, Allemagne

### 1 November 2026 — [Volkswagen et Mercedes-Benz accusent de fortes chutes de ventes en Chine](https://mecapress.com/events/1239-volkswagen-et-mercedes-benz-accusent-de-fortes-chutes-de-ventes-en-chine.md)

Volkswagen et Mercedes-Benz enregistrent des reculs marqués de leurs livraisons en Chine, illustrant les difficultés persistantes des constructeurs allemands sur ce marché.

1 sources, 1 articles · Chine, Allemagne

### 1 November 2026 — [Les constructeurs chinois devancent Volkswagen, BMW et Mercedes](https://mecapress.com/events/1330-les-constructeurs-chinois-devancent-volkswagen-bmw-et-mercedes.md)

Analyse expliquant comment les constructeurs chinois prennent l'avantage sur Volkswagen, BMW et Mercedes-Benz, notamment sur le marché chinois.

1 sources, 3 articles · Chine, Allemagne

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Cite as: Mecapress, “German premium automakers face declining sales in China”, https://mecapress.com/stories/70-german-premium-automakers-face-declining-sales-in-china
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