# German automakers face drop in their sales in China

> German automakers, including Mercedes-Benz, BMW, Audi and Volkswagen, are experiencing a sharp decline in their sales and exports in China, where the share of foreign brands has fallen below 30% in favor of local manufacturers. Mercedes-Benz is preparing new cost savings in Germany, plans to produce locally almost all its cars destined for the Chinese market and strengthen its presence in the United States. In Germany, the issue also concerns competitiveness measures and the efforts of premium Chinese brands to establish themselves on the German market. In the United States, the focus is on European automakers' Chinese strategies, deemed insufficient, and on Mercedes' strengthening in this market.

**In brief**: Ongoing story bringing together 12 events involving Mercedes-Benz, BMW, Audi and 7 more, in 3 countries (Chine, Allemagne, États-Unis), followed from 31 October 2026 to 4 November 2026. 18 articles from 8 sources (sales and market, plants, jobs and earnings); last updated on 4 November 2026 at 05:33.

- Status: ongoing
- Scope: International
- Category: Sales and market, Plants, jobs and earnings
- Countries: Chine, Allemagne, États-Unis
- Brands: Mercedes-Benz, BMW, Audi, Volkswagen, Mercedes-Benz Group, Volkswagen Group, BYD, Chery, Geely, Porsche
- First detected: 31 October 2026 at 13:42
- Updated: 4 November 2026 at 05:33
- Web page: https://mecapress.com/stories/70-german-automakers-face-drop-in-their-sales-in-china

## National stories (3)

- China — 1 country-specific event, 7 articles
- Germany — 0 country-specific event, 6 articles
- United States — 0 country-specific event, 4 articles

## Reported figures

- $4 billion

## Sources by country and language

- China: 7 articles, 6 outlets
- Germany: 6 articles, 5 outlets
- United States: 4 articles, 3 outlets
- France: 1 articles, 1 outlets

**Languages**: Chinese (7), German (6), English (4), French (1)

## Timeline (12 events)

### 31 October 2026 — [Mercedes-Benz steps up cost-cutting as sales decline in China](https://mecapress.com/events/64-mercedes-benz-steps-up-cost-cutting-as-sales-decline-in-china.md)

Faced with a sharp decline in sales in China, Mercedes-Benz is maintaining this key market but preparing new cost-cutting measures in Germany to restore its competitiveness.

1 sources, 1 articles · Allemagne — Allemagne, Chine

### 31 October 2026 — [Porsche closes dealerships in China as sales slump](https://mecapress.com/events/429-porsche-closes-dealerships-in-china-as-sales-slump.md)

Porsche is reducing its distribution network in China by closing several dealerships, faced with declining sales and deteriorating profits in the Chinese market.

1 sources, 1 articles · Chine

### 31 October 2026 — [Les ventes des marques premium allemandes s'effondrent en Chine](https://mecapress.com/events/937-les-ventes-des-marques-premium-allemandes-s-effondrent-en-chine.md)

Les ventes de BMW, Mercedes-Benz et Audi chutent fortement sur le marché chinois, signe selon l'article de la fin d'une époque pour le premium allemand.

1 sources, 1 articles · Chine, Allemagne

### 1 November 2026 — [German car exports to China collapse](https://mecapress.com/events/819-german-car-exports-to-china-collapse.md)

Sales of German cars exported to China are experiencing a sharp decline, against the backdrop of the Chinese industry moving upmarket.

1 sources, 1 articles · Allemagne, Chine

### 1 November 2026 — [Mercedes-Benz explique sa stratégie chinoise, présentée comme un terrain d'entraînement](https://mecapress.com/events/1202-mercedes-benz-explique-sa-strategie-chinoise-presentee-comme-un-terrain-d.md)

Dans un entretien, Mercedes-Benz décrit la Chine comme le terrain d'essai de l'industrie automobile mondiale et détaille ce que le constructeur y développe. Le groupe y adapte sa stratégie face à la concurrence locale.

2 sources, 2 articles · Chine — Chine, Allemagne

### 1 November 2026 — [Volkswagen et Mercedes-Benz accusent de fortes chutes de ventes en Chine](https://mecapress.com/events/1239-volkswagen-et-mercedes-benz-accusent-de-fortes-chutes-de-ventes-en-chine.md)

Volkswagen et Mercedes-Benz enregistrent des reculs marqués de leurs livraisons en Chine, illustrant les difficultés persistantes des constructeurs allemands sur ce marché.

1 sources, 1 articles · Chine, Allemagne

### 1 November 2026 — [Les constructeurs chinois devancent Volkswagen, BMW et Mercedes](https://mecapress.com/events/1330-les-constructeurs-chinois-devancent-volkswagen-bmw-et-mercedes.md)

Analyse expliquant comment les constructeurs chinois prennent l'avantage sur Volkswagen, BMW et Mercedes-Benz, notamment sur le marché chinois.

1 sources, 3 articles · Chine, Allemagne

### 2 November 2026 — [Foreign automakers' market share in China falls below 30%](https://mecapress.com/events/2470-foreign-automakers-market-share-in-china-falls-below-30.md)

Foreign brands have dropped below 30% of the Chinese automotive market, signaling a profound restructuring benefiting local manufacturers.

1 sources, 2 articles · Chine

### 2 November 2026 — [Les nouvelles stratégies chinoises des constructeurs européens jugées insuffisantes](https://mecapress.com/events/2081-les-nouvelles-strategies-chinoises-des-constructeurs-europeens-jugees.md)

Une analyse estime que les stratégies déployées par les constructeurs européens pour redresser leurs positions en Chine pourraient ne pas suffire face à la concurrence locale.

3 sources, 3 articles · Géorgie — Chine, Allemagne, États-Unis

### 2 November 2026 — [Les ventes de Mercedes chutent de 31 % en Chine au dernier trimestre](https://mecapress.com/events/2513-les-ventes-de-mercedes-chutent-de-31-en-chine-au-dernier-trimestre.md)

Mercedes-Benz a enregistré une baisse de 31 % de ses ventes en Chine au dernier trimestre. Le constructeur compte produire localement presque toutes ses voitures destinées au marché chinois et renforcer sa présence aux États-Unis.

1 sources, 1 articles · Chine, Allemagne, États-Unis

### 3 November 2026 — [Les constructeurs premium allemands sous pression en Chine](https://mecapress.com/events/2874-les-constructeurs-premium-allemands-sous-pression-en-chine.md)

Mercedes-Benz, BMW et Audi voient leurs positions reculer sur le marché chinois et doivent démontrer leur capacité de rebond.

1 sources, 1 articles · Chine, Allemagne

### 3 November 2026 — [Chinese premium car brands try again to establish themselves in Germany](https://mecapress.com/events/2891-chinese-premium-car-brands-try-again-to-establish-themselves-in-germany.md)

Chinese premium brands are relaunching their efforts to establish themselves in the German market, despite the decline in sales of German premium automakers in China.

1 sources, 1 articles · Allemagne — Chine, Allemagne

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Cite as: Mecapress, “German automakers face drop in their sales in China”, https://mecapress.com/stories/70-german-automakers-face-drop-in-their-sales-in-china
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