# Audi reorganizes its China strategy and develops the AUDI brand with SAIC > Audi is deeply reorganizing its operations in China: a new AUDI brand developed with SAIC, without the four rings, an innovation centre in Shanghai, a redistribution of roles between FAW and SAIC, and a change in leadership. This strategy includes electric models produced in China for the local market, including the AUDI E5 Sportback, and greater responsibilities for Chinese partners in product definition. In Germany, the matter is mainly reflected in the appearance of these models through unofficial parallel imports, such as the E5 spotted at the Nürburgring or used by an individual, and the debate over the logo-less brand. In China, coverage focuses on industrial organization and joint ventures, with a FAW-Volkswagen protocol to import Audis and parts starting in 2027. **In brief**: Ongoing story bringing together 9 events involving Audi, SAIC Motor, Volkswagen Group and 2 more, in 2 countries (Chine, Allemagne), followed from 30 October 2026 to 6 November 2026. 18 articles from 8 sources (plants, jobs and earnings, sales and market, launches and reviews); last updated on 6 November 2026 at 07:59. Figures reported: 300 jobs. - Status: ongoing - Scope: International - Category: Plants, jobs and earnings, Sales and market, Launches and reviews - Countries: Chine, Allemagne - Brands: Audi, SAIC Motor, Volkswagen Group, FAW, Volkswagen - First detected: 30 October 2026 at 11:13 - Updated: 6 November 2026 at 07:59 - Web page: https://mecapress.com/stories/4-audi-reorganizes-its-china-strategy-and-develops-the-audi-brand-with-saic ## National stories (2) - China — 0 country-specific event, 9 articles - Germany — 0 country-specific event, 5 articles ## What is established _“Confirmed” = reported by at least two independent outlets (outlets of the same group count as one). AI cross-check of the collected headlines and extracts._ **Confirmed by several sources** - On October 31, Audi announces an overhaul of the organization of its operations in China. (2 independent sources: [autohaus.de](https://news.google.com/rss/articles/CBMiuAFBVV95cUxORzgtZjU3RmJyRFhiMnhadHZDRHIwTWJpdkd4amRCTHUtS01XaERWSEszSHpJZnViaDE4cVdIb0s4Y25iaTN0LVB4ejhIX0M0clllN015c3p3bXFFZVJyOExidnZXRUg1QkQyWE9Rd21TSWxLcXBkbW8zTm0zbnBiN0o3amlXOGhiSDNVaEhsc2ZsejVjeUxqbUZCY2ktNmVMRGF2YldIZnJGTnoxaklCSTFZcVlSTEFv?oc=5), [Auto Plus](https://www.autoplus.fr/actualite/audi-change-de-strategie-en-chine-et-redistribue-les-roles-entre-faw-et-saic-quest-ce-que-cela-doit-changer-1473617.html?utm_source=rss_feed&utm_medium=link&utm_campaign=unknown)) - Audi replaces the head of its operations in China. (2 independent sources: [autohaus.de](https://news.google.com/rss/articles/CBMiuAFBVV95cUxORzgtZjU3RmJyRFhiMnhadHZDRHIwTWJpdkd4amRCTHUtS01XaERWSEszSHpJZnViaDE4cVdIb0s4Y25iaTN0LVB4ejhIX0M0clllN015c3p3bXFFZVJyOExidnZXRUg1QkQyWE9Rd21TSWxLcXBkbW8zTm0zbnBiN0o3amlXOGhiSDNVaEhsc2ZsejVjeUxqbUZCY2ktNmVMRGF2YldIZnJGTnoxaklCSTFZcVlSTEFv?oc=5), [汽车之家](https://news.google.com/rss/articles/CBMiW0FVX3lxTE5ublN3YmdOM2JrMTNwTzUyV293Y1Zxc1pmZWZvZDFWVjZRSk9JSm1hNEgyWGhrelpvRmFsZ0otWXVuSF9qNFhDeHhGOHJwWmpacGkzeGk5ellpTDQ?oc=5)) **Single source so far** - Audi redistributes roles between its joint ventures with FAW and SAIC. (according to [Auto Plus](https://www.autoplus.fr/actualite/audi-change-de-strategie-en-chine-et-redistribue-les-roles-entre-faw-et-saic-quest-ce-que-cela-doit-changer-1473617.html?utm_source=rss_feed&utm_medium=link&utm_campaign=unknown)) - Audi presents its China strategy as different from that applied in Europe and the rest of the world. (according to [Auto Plus](https://www.autoplus.fr/actualite/audi-change-de-strategie-en-chine-et-redistribue-les-roles-entre-faw-et-saic-quest-ce-que-cela-doit-changer-1473617.html?utm_source=rss_feed&utm_medium=link&utm_campaign=unknown)) - Audi's organization in China involves several entities brought together in joint ventures. (according to [Auto Plus](https://www.autoplus.fr/actualite/audi-change-de-strategie-en-chine-et-redistribue-les-roles-entre-faw-et-saic-quest-ce-que-cela-doit-changer-1473617.html?utm_source=rss_feed&utm_medium=link&utm_campaign=unknown)) - Audi redistributes key management positions in China. (according to [autohaus.de](https://news.google.com/rss/articles/CBMiuAFBVV95cUxORzgtZjU3RmJyRFhiMnhadHZDRHIwTWJpdkd4amRCTHUtS01XaERWSEszSHpJZnViaDE4cVdIb0s4Y25iaTN0LVB4ejhIX0M0clllN015c3p3bXFFZVJyOExidnZXRUg1QkQyWE9Rd21TSWxLcXBkbW8zTm0zbnBiN0o3amlXOGhiSDNVaEhsc2ZsejVjeUxqbUZCY2ktNmVMRGF2YldIZnJGTnoxaklCSTFZcVlSTEFv?oc=5)) **Checked on the web** _Automatic web search, official sources first; “contradicted” only when an official source is cited._ - Not confirmed at this stage: On October 31, Audi announces an overhaul of the organization of its operations in China. ([audi.com](https://www.audi.com/en/press-releases/audi-statement-on-the-current-situation-18422) (official), [caixinglobal.com](https://www.caixinglobal.com/2026-10-27/audi-splits-china-brands-between-jv-partners-to-curb-internal-competition-102497940.html), [chinadaily.com.cn](https://www.chinadaily.com.cn/a/202610/26/WS6adf14d2e4b06d4aa0564d73.html), [bloomberg.com](http://www.bloomberg.com/news/articles/2026-10-26/audi-splits-logos-for-china-as-carmaker-fights-to-revive-sales?srnd=phx-markets), [bloomberg.com](http://www.bloomberg.com/news/articles/2026-10-26/audi-splits-logos-for-china-as-carmaker-fights-to-revive-sales?srnd=phx-industries)) ## Background _Context and reference points, separate from the story’s news; every item links to its source._ **Key terms** - **Joint venture**: An agreement between two or more companies that agree to pursue a specific goal together for a limited period; it can take various forms and does not necessarily result in the creation of a legal entity, but is governed by a contract specifying its objectives, resources, and operating rules. ([Wikipédia](https://fr.wikipedia.org/wiki/Coentreprise)) ## Sources by country and language - China: 9 articles, 5 outlets - Germany: 5 articles, 3 outlets - France: 1 articles, 1 outlets - Italy: 1 articles, 1 outlets - South Korea: 1 articles, 1 outlets - Netherlands: 1 articles, 1 outlets **Languages**: Chinese (9), German (4), French (2), English (1), Korean (1), Dutch (1) ## Timeline (9 events) ### 30 October 2026 — [Une AUDI E5 Sportback chinoise aperçue au Nürburgring](https://mecapress.com/events/1509-une-audi-e5-sportback-chinoise-apercue-au-nurburgring.md) Un internaute a repéré l'AUDI E5 Sportback, premier modèle de la marque AUDI spécifique à la Chine, sur le circuit du Nürburgring, possiblement amenée depuis la Chine. 1 sources, 1 articles · Nürburgring — Allemagne, Chine ### 31 October 2026 — [Audi : la marque sans les quatre anneaux en Chine](https://mecapress.com/events/775-audi-la-marque-sans-les-quatre-anneaux-en-chine.md) La nouvelle marque AUDI développée avec SAIC en Chine s'affiche sans le logo aux quatre anneaux, ce qui suscite le débat. 1 sources, 1 articles · Chine, Allemagne ### 31 October 2026 — [Les Audi électriques produites en Chine arrivent en Europe par des canaux non officiels](https://mecapress.com/events/1039-les-audi-electriques-produites-en-chine-arrivent-en-europe-par-des-canaux-non.md) Des Audi électriques fabriquées en Chine pour le marché local commencent à être importées en Europe de manière non officielle, via des circuits parallèles. 2 sources, 2 articles · Chine, Allemagne ### 31 October 2026 — [Audi redistribue les rôles entre FAW et SAIC dans ses coentreprises chinoises](https://mecapress.com/events/14-audi-redistribue-les-roles-entre-faw-et-saic-dans-ses-coentreprises-chinoises.md) Audi revoit en profondeur l'organisation de ses activités en Chine et la répartition des rôles entre ses coentreprises avec FAW et SAIC, une stratégie propre au marché chinois. 1 sources, 1 articles · Chine, Allemagne ### 31 October 2026 — [Audi Chine change de direction](https://mecapress.com/events/65-audi-chine-change-de-direction.md) Audi remplace le responsable de ses activités en Chine, un marché où la marque subit une forte pression concurrentielle et commerciale. 2 sources, 2 articles · Chine — Chine, Allemagne ### 2 November 2026 — [Un Allemand roule en Audi E5 chinoise importée hors circuit officiel](https://mecapress.com/events/2354-un-allemand-roule-en-audi-e5-chinoise-importee-hors-circuit-officiel.md) Le cofondateur du Miniatur Wunderland de Hambourg utilise une Audi E5 produite en Chine, un modèle non commercialisé officiellement en Allemagne. Un exemple des importations parallèles de modèles électriques chinois. 1 sources, 2 articles · Allemagne — Allemagne, Chine ### 5 November 2026 — [Audi ouvre un centre d'innovation et de technologie à Shanghai avec SAIC](https://mecapress.com/events/4840-audi-ouvre-un-centre-d-innovation-et-de-technologie-a-shanghai-avec-saic.md) Audi et son partenaire SAIC inaugurent l'« AUDI Innovation & Technology Center » à Shanghai, hub de développement de la marque AUDI réservée à la Chine. Le centre pilotera le développement des futurs modèles dès la phase initiale. 3 sources, 6 articles · Shanghai — Chine, Allemagne ### 6 November 2026 — [Audi cède davantage de pouvoir de définition produit à ses partenaires chinois](https://mecapress.com/events/5433-audi-cede-davantage-de-pouvoir-de-definition-produit-a-ses-partenaires-chinois.md) L'organisation de la R&D des constructeurs étrangers en Chine évolue : Audi confie plus largement la définition des produits à ses équipes et partenaires locaux, notamment SAIC. 1 sources, 2 articles · Shanghai — Chine, Allemagne ### 6 November 2026 — [FAW-Volkswagen signe un protocole pour importer des Audi et des pièces en 2027](https://mecapress.com/events/5479-faw-volkswagen-signe-un-protocole-pour-importer-des-audi-et-des-pieces-en-2027.md) FAW-Volkswagen et Volkswagen Group ont signé un protocole d'accord prévoyant l'importation de véhicules Audi complets et de pièces détachées à partir de 2027. L'accord s'inscrit dans la réorganisation des activités chinoises d'Audi. 1 sources, 1 articles · Chine, Allemagne --- Cite as: Mecapress, “Audi reorganizes its China strategy and develops the AUDI brand with SAIC”, https://mecapress.com/stories/4-audi-reorganizes-its-china-strategy-and-develops-the-audi-brand-with-saic Methodology: https://mecapress.com/methodology