# Jaguar Type 01: launch, contested design and first test drives > Jaguar presents the Type 01, its new electric sedan, the first step in the brand's overhaul, in a context of criticism over its design. The automaker defends this stylistic choice and claims more than 50,000 interested potential customers, while the press publishes its first test drives. In Italy, the concept is exhibited for the first time in Europe at the Artissima fair in Turin; in the United Kingdom, the brand unveils a flagship store in Knightsbridge and reveals the behind-the-scenes of the design. In China, attention focuses on a cabin without an "emperor" seat and on acoustic work. **In brief**: Ongoing story bringing together 8 events involving Jaguar and Land Rover, in 2 countries (Royaume-Uni, Italie), followed from 30 October 2026 to 6 November 2026. 9 articles from 5 sources (launches and reviews, sales and market); last updated on 6 November 2026 at 23:00. - Status: ongoing - Scope: International - Category: Launches and reviews, Sales and market - Countries: Royaume-Uni, Italie - Brands: Jaguar, Land Rover - First detected: 30 October 2026 at 12:14 - Updated: 6 November 2026 at 23:00 - Web page: https://mecapress.com/stories/324-jaguar-type-01-launch-contested-design-and-first-test-drives ## National stories (3) - United Kingdom — 3 country-specific events, 3 articles - Italy — 1 country-specific event, 2 articles - China — 0 country-specific event, 2 articles ## Sources by country and language - United Kingdom: 3 articles, 3 outlets - China: 2 articles, 1 outlets - Italy: 2 articles, 2 outlets - Spain: 1 articles, 1 outlets - France: 1 articles, 1 outlets **Languages**: English (4), Chinese (2), Spanish (1), French (1), unknown (1) ## Timeline (8 events) ### 30 October 2026 — [The Jaguar Type 01 exhibited for the first time in Europe at Artissima](https://mecapress.com/events/1502-the-jaguar-type-01-exhibited-for-the-first-time-in-europe-at-artissima.md) The Jaguar Type 01 concept makes its first European public appearance at the Artissima fair in Turin. 1 sources, 1 articles · Turin — Italie ### 2 November 2026 — [Jaguar designs a flagship at Knightsbridge as showcase for the Type 01](https://mecapress.com/events/2237-jaguar-designs-a-flagship-at-knightsbridge-as-showcase-for-the-type-01.md) Jaguar reveals the design of its new Knightsbridge flagship store in London, conceived as the physical expression of its electric Type 01 sedan. 1 sources, 1 articles · Londres — Royaume-Uni ### 4 November 2026 — [Jaguar boss defends controversial design of the Type 01](https://mecapress.com/events/3935-jaguar-boss-defends-controversial-design-of-the-type-01.md) Jaguar's managing director says the polarizing design of the Type 01 is attracting customers, figures to back it up. 1 sources, 1 articles · Royaume-Uni ### 5 November 2026 — [Jaguar unveils its new electric car after criticism over its stylistic shift](https://mecapress.com/events/5289-jaguar-unveils-its-new-electric-car-after-criticism-over-its-stylistic-shift.md) Jaguar presents its new electric sedan, expected as the first step in the brand's overhaul, in a context of controversy over its design. 1 sources, 1 articles · Royaume-Uni ### 6 November 2026 — [Jaguar Type 01 : un habitacle sans place « empereur » et un travail poussé sur le son](https://mecapress.com/events/5311-jaguar-type-01-un-habitacle-sans-place-empereur-et-un-travail-pousse-sur-le-son.md) La presse chinoise détaille l'aménagement intérieur de la Jaguar Type 01, qui abandonne la position dominante du siège arrière central au profit d'une expérience sonore travaillée. Le constructeur mise sur l'acoustique comme argument face aux marques étrangères. 1 sources, 2 articles · Royaume-Uni ### 6 November 2026 — [Jaguar revendique plus de 50 000 clients potentiels intéressés par la Type 01](https://mecapress.com/events/5582-jaguar-revendique-plus-de-50-000-clients-potentiels-interesses-par-la-type-01.md) Le patron de Jaguar confirme que plus de 50 000 clients potentiels ont manifesté leur intérêt pour la nouvelle Type 01, dont l'esthétique contestée pourrait devenir un atout commercial. 1 sources, 1 articles · Royaume-Uni ### 6 November 2026 — [Jaguar Type 01 : les coulisses du design de la nouvelle électrique](https://mecapress.com/events/5892-jaguar-type-01-les-coulisses-du-design-de-la-nouvelle-electrique.md) Un article revient sur le processus de création du design de la Jaguar Type 01, de la page blanche à la sculpture roulante, dans un contexte de critiques sur le virage stylistique de la marque. 1 sources, 1 articles · Royaume-Uni ### 6 November 2026 — [Jaguar Type 01 : les premiers essais de la nouvelle électrique](https://mecapress.com/events/5991-jaguar-type-01-les-premiers-essais-de-la-nouvelle-electrique.md) La presse britannique publie ses premiers essais de la Jaguar Type 01, la nouvelle berline électrique de la marque, évaluant si le modèle était à la hauteur de l'attente. 1 sources, 1 articles · Royaume-Uni --- Cite as: Mecapress, “Jaguar Type 01: launch, contested design and first test drives”, https://mecapress.com/stories/324-jaguar-type-01-launch-contested-design-and-first-test-drives Methodology: https://mecapress.com/methodology