# Chery launches its new brand Lepas and rolls out the L8

**In brief**: Ongoing story bringing together 3 events involving Chery and Lepas, in 2 countries (Chine, Italie), followed from 30 October 2026 to 5 November 2026. 3 articles from 3 sources (launches and reviews, sales and market); last updated on 5 November 2026 at 10:57.

- Status: ongoing
- Scope: International
- Category: Launches and reviews, Sales and market
- Countries: Chine, Italie
- Brands: Chery, Lepas
- First detected: 30 October 2026 at 02:23
- Updated: 5 November 2026 at 10:57
- Web page: https://mecapress.com/stories/318-chery-launches-its-new-brand-lepas-and-rolls-out-the-l8

## National stories (2)

- China — 1 country-specific event, 1 articles
- Italy — 1 country-specific event, 1 articles

## Sources by country and language

- Australia: 1 articles, 1 outlets
- China: 1 articles, 1 outlets
- Italy: 1 articles, 1 outlets

**Languages**: English (1), Chinese (1), Italian (1)

## Timeline (3 events)

### 30 October 2026 — [Lepas (Chery) unveils a shooting brake concept announcing its new design language](https://mecapress.com/events/1584-lepas-chery-unveils-a-shooting-brake-concept-announcing-its-new-design-language.md)

The Lepas brand, part of the Chery group, presents a shooting brake concept that previews a more aggressive design for its future models, aiming to distinguish itself from other brands within the group.

1 sources, 1 articles · Chine

### 5 November 2026 — [Chery officially launches a new brand and unveils its first model](https://mecapress.com/events/4717-chery-officially-launches-a-new-brand-and-unveils-its-first-model.md)

The Chery group officially announces the launch of a new automotive brand and presents its first vehicle.

1 sources, 1 articles · Chine

### 5 November 2026 — [Lepas launches communication campaign for the L8 in Italy](https://mecapress.com/events/5056-lepas-launches-communication-campaign-for-the-l8-in-italy.md)

Lepas, a new brand under the Chery group, continues its expansion in Italy with the launch of a communication campaign centered on the L8.

1 sources, 1 articles · Italie

---

Cite as: Mecapress, “Chery launches its new brand Lepas and rolls out the L8”, https://mecapress.com/stories/318-chery-launches-its-new-brand-lepas-and-rolls-out-the-l8
Methodology: https://mecapress.com/methodology