# In Brazil, a wave of promotions on new cars > At the end of October 2026, Fiat launched a promotion in Brazil on the Strada Freedom CD 2027, with its price dropping to 108,660 reais. At the beginning of November, Chevrolet reduced the price of its Spark EUV in response to the BYD Dolphin, while Fiat offered a discount of 82,100 reais on the Titano pickup and BYD applied discounts of up to 30,000 reais on the Seal. A subsequent overview lists discounts of up to 82,000 reais on new vehicles, and BYD announced financing over 60 monthly payments of 920 reais. Volkswagen, Toyota, Citroën, MG, and Mitsubishi detailed further discounts or price cuts in November, before Fiat brought the Pulse 1.3 below the price of the Argo 1.0 in mid-November. **In brief**: Ongoing story bringing together 13 events involving BYD, Fiat, Toyota and 7 more, in Brésil, followed from 31 October 2026 to 7 November 2026. 21 articles from 6 sources (sales and market); last updated on 7 November 2026 at 16:07. - Status: ongoing - Scope: National (Brazil) - Category: Sales and market - Countries: Brésil - Brands: BYD, Fiat, Toyota, Chevrolet, Citroën, Honda, MG, Mitsubishi Motors, Stellantis, Volkswagen - First detected: 31 October 2026 at 14:09 - Updated: 7 November 2026 at 16:07 - Web page: https://mecapress.com/stories/251-in-brazil-a-wave-of-promotions-on-new-cars ## Reported figures - R$ 108.660 - R$ 24.830 - R$ 82.100 - R$ 186.390 - R$ 80 mil ## Sources by country and language - Brazil: 21 articles, 8 outlets **Languages**: Portuguese (20), Spanish (1) ## Timeline (13 events) ### 31 October 2026 — [In Brazil, promotion on the Fiat Strada Freedom CD 2027](https://mecapress.com/events/317-in-brazil-promotion-on-the-fiat-strada-freedom-cd-2027.md) A promotional action aimed at rural producers and businesses brings the price of the Fiat Strada Freedom CD 2027 down to 108,660 reais, below that of the entry-level version. 2 sources, 2 articles · Brésil ### 1 November 2026 — [Chevrolet lowers Spark EUV price in Brazil amid BYD Dolphin competition](https://mecapress.com/events/1213-chevrolet-lowers-spark-euv-price-in-brazil-amid-byd-dolphin-competition.md) Chevrolet has reduced the price of its Spark EUV in Brazil to compete with the BYD Dolphin, in a Brazilian market where Chinese electric vehicles are gaining ground. 1 sources, 1 articles · Brésil ### 1 November 2026 — [In Brazil, the Fiat Titano offered with a discount of 82,100 reais](https://mecapress.com/events/1409-in-brazil-the-fiat-titano-offered-with-a-discount-of-82-100-reais.md) The Fiat Titano pickup is offered at 186,390 reais, at the price of a Toro, as part of a promotion reserved for legal entities and conditional on a trade-in. 2 sources, 2 articles · Brésil ### 1 November 2026 — [In Brazil, BYD slashes the price of its 531 hp Seal to compete with the Honda Civic](https://mecapress.com/events/1566-in-brazil-byd-slashes-the-price-of-its-531-hp-seal-to-compete-with-the-honda.md) BYD is offering discounts of up to 30,000 reais on its 531 hp Seal in Brazil to attract customers from the Honda Civic. 2 sources, 2 articles · Brésil ### 3 November 2026 — [In Brazil, discounts of up to 82,000 reais on new cars](https://mecapress.com/events/3063-in-brazil-discounts-of-up-to-82-000-reais-on-new-cars.md) A roundup of offers on the Brazilian market lists discounts reaching up to 82,000 reais on new vehicles in November 2026. 1 sources, 1 articles · Brésil ### 3 November 2026 — [BYD launches promotion in Brazil with monthly payments of 920 reais](https://mecapress.com/events/3244-byd-launches-promotion-in-brazil-with-monthly-payments-of-920-reais.md) BYD is offering a financing deal in Brazil with 60 monthly payments of 920 reais on its electric cars. 1 sources, 1 articles · Brésil ### 4 November 2026 — [Au Brésil, le Volkswagen Taos 2026 vendu avec jusqu'à 22 000 reais de remise](https://mecapress.com/events/4038-au-bresil-le-volkswagen-taos-2026-vendu-avec-jusqu-a-22-000-reais-de-remise.md) Le Volkswagen Taos Comfortline 2026, doté du moteur turbo et d'un pack de sécurité complet, est proposé au Brésil avec des remises atteignant 22 000 reais par rapport au prix catalogue. 1 sources, 1 articles · Brésil ### 4 November 2026 — [Au Brésil, Toyota accorde jusqu'à 21 800 reais de remise sur neuf versions](https://mecapress.com/events/4142-au-bresil-toyota-accorde-jusqu-a-21-800-reais-de-remise-sur-neuf-versions.md) Toyota applique des remises de 9 000 à 21 800 reais sur neuf versions neuves, dont les Yaris Cross et Corolla Cross, face à la concurrence chinoise. 2 sources, 3 articles · Brésil ### 4 November 2026 — [Au Brésil, Citroën lance sa campagne de novembre avec des remises sur C3 et Basalt](https://mecapress.com/events/4327-au-bresil-citroen-lance-sa-campagne-de-novembre-avec-des-remises-sur-c3-et.md) Citroën propose au Brésil en novembre des remises sur la C3, dont le prix d'entrée tombe à 75 990 reais, et jusqu'à 18 200 reais sur le SUV coupé Basalt. 2 sources, 2 articles · Brésil ### 4 November 2026 — [In Brazil, the MG S5 electric car offered with a 39,000 reais discount](https://mecapress.com/events/4427-in-brazil-the-mg-s5-electric-car-offered-with-a-39-000-reais-discount.md) The MG S5 electric SUV is available with a 39,000 reais discount in Brazil until the end of November, making it cheaper than a Nissan Kicks. 2 sources, 2 articles · Brésil ### 5 November 2026 — [Mitsubishi cuts prices in Brazil in November, Eclipse Cross 2027 takes center stage](https://mecapress.com/events/5177-mitsubishi-cuts-prices-in-brazil-in-november-eclipse-cross-2027-takes-center.md) Mitsubishi has applied a new pricing grid for November in Brazil, with price reductions and the Eclipse Cross 2027 highlighted, particularly for PCD (people with disabilities) customers. 2 sources, 2 articles · Brésil ### 6 November 2026 — [Au Brésil, le Toyota Corolla Cross 2027 en promotion jusqu'à 24 000 reais de remise](https://mecapress.com/events/5555-au-bresil-le-toyota-corolla-cross-2027-en-promotion-jusqu-a-24-000-reais-de.md) Toyota applique au Brésil des remises allant jusqu'à 24 120 reais sur trois versions du Corolla Cross 2027, dont la XRV Hybrid, avec un package de sécurité de série. 1 sources, 1 articles · Brésil ### 7 November 2026 — [In Brazil, the Fiat Pulse 1.3 is priced below the Argo 1.0](https://mecapress.com/events/6283-in-brazil-the-fiat-pulse-1-3-is-priced-below-the-argo-1-0.md) The entry-level version of the compact Fiat Pulse SUV benefits from a discount of 9,000 reais in Brazil, bringing its price to 95,990 reais, as part of a promotional offer limited until mid-November. 1 sources, 1 articles · Brésil --- Cite as: Mecapress, “In Brazil, a wave of promotions on new cars”, https://mecapress.com/stories/251-in-brazil-a-wave-of-promotions-on-new-cars Methodology: https://mecapress.com/methodology