# Electrification: Hyundai, Kia and other automakers revise their targets

> Several global automakers have lowered their electrification targets and delayed electric vehicle launches, even as sales volumes rise but profitability remains under pressure. This finding of sales growth accompanied by margin erosion is highlighted by South Korean press and described as a global phenomenon. In South Korea, Hyundai, Kia and four other automakers are explicitly cited among those adjusting their targets. In Japan, the issue is also covered, though the provided sub-events do not detail a specific national position.

**In brief**: Ongoing story bringing together 4 events involving Hyundai and Kia, in Corée du Sud, followed from 31 October 2026 to 5 November 2026. 18 articles from 4 sources (electric and batteries, plants, jobs and earnings); last updated on 5 November 2026 at 03:55.

- Status: ongoing
- Scope: International
- Category: Electric and batteries, Plants, jobs and earnings
- Countries: Corée du Sud
- Brands: Hyundai, Kia
- First detected: 31 October 2026 at 19:38
- Updated: 5 November 2026 at 03:55
- Web page: https://mecapress.com/stories/228-electrification-hyundai-kia-and-other-automakers-revise-their-targets

## National stories (2)

- South Korea — 2 country-specific events, 12 articles
- Japan — 0 country-specific event, 5 articles

## Sources by country and language

- South Korea: 12 articles, 9 outlets
- Japan: 5 articles, 3 outlets
- United States: 1 articles, 1 outlets

**Languages**: Korean (10), Japanese (7), English (1)

## Timeline (4 events)

### 31 October 2026 — [Another automaker delays launch of its electric vehicles](https://mecapress.com/events/384-another-automaker-delays-launch-of-its-electric-vehicles.md)

An automaker is again pushing back the schedule for its electric models, illustrating the slowdown in electrification programs.

1 sources, 1 articles · Not located

### 1 November 2026 — [The electric vehicle paradox weighs on the profitability of global manufacturers](https://mecapress.com/events/1659-the-electric-vehicle-paradox-weighs-on-the-profitability-of-global-manufacturers.md)

Despite rising sales volumes, global carmakers are struggling to generate margins on their electric models, according to an analysis by South Korean press.

3 sources, 14 articles · Worldwide (Corée du Sud)

### 4 November 2026 — [The electric paradox: more sales, less profitability](https://mecapress.com/events/3930-the-electric-paradox-more-sales-less-profitability.md)

A Korean media outlet notes that growth in electric vehicle sales volumes is accompanied by declining profitability for automakers.

1 sources, 2 articles · Corée du Sud

### 5 November 2026 — [Hyundai, Kia and four other automakers lower electrification targets](https://mecapress.com/events/4639-hyundai-kia-and-four-other-automakers-lower-electrification-targets.md)

Despite growth in the electric vehicle market, six automakers including Hyundai and Kia are lowering their electrification targets.

1 sources, 1 articles · Corée du Sud

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Cite as: Mecapress, “Electrification: Hyundai, Kia and other automakers revise their targets”, https://mecapress.com/stories/228-electrification-hyundai-kia-and-other-automakers-revise-their-targets
Methodology: https://mecapress.com/methodology