# BYD strengthens its presence in Australia and becomes the second brand > BYD is running a public communication campaign in Australia and has signed a multi-year sponsorship deal with the Hawthorn club, while preparing for the launch of the locally approved seven-seater Ti7 SUV. In October 2026, Chinese cars accounted for 38.8% of the Australian market, with BYD in second place, and the press reports that the brand now surpasses Japanese manufacturers on a new commercial indicator. A BYD executive discusses the strategy that enabled the brand to establish itself sustainably in this market, while the Atto 1 city car and Geely EX2 gain ground against the Toyota Corolla and Hyundai i30. The sub-events focus almost exclusively on Australia; China appears only as the origin of the manufacturers, and US coverage does not provide distinct national facts. **In brief**: Ongoing story bringing together 7 events involving BYD, Geely, Hyundai and 2 more, in 2 countries (Australie, Chine), followed from 4 November 2026 to 7 November 2026. 13 articles from 4 sources (sales and market, launches and reviews); last updated on 7 November 2026 at 17:00. - Status: ongoing - Scope: International - Category: Sales and market, Launches and reviews - Countries: Australie, Chine - Brands: BYD, Geely, Hyundai, Tesla, Toyota - First detected: 4 November 2026 at 01:45 - Updated: 7 November 2026 at 17:00 - Web page: https://mecapress.com/stories/224-byd-strengthens-its-presence-in-australia-and-becomes-the-second-brand ## National stories (2) - Australia — 4 country-specific events, 10 articles - United States — 0 country-specific event, 2 articles ## Sources by country and language - Australia: 10 articles, 6 outlets - United States: 2 articles, 2 outlets - China: 1 articles, 1 outlets **Languages**: English (13) ## Timeline (7 events) ### 4 November 2026 — [BYD strengthens its commercial presence in Australia](https://mecapress.com/events/3652-byd-strengthens-its-commercial-presence-in-australia.md) Chinese automaker BYD is launching a public awareness campaign in Australia to develop its sales in the local market. 1 sources, 1 articles · Australie ### 4 November 2026 — [BYD dépasse les marques japonaises en Australie sur un nouveau critère](https://mecapress.com/events/3797-byd-depasse-les-marques-japonaises-en-australie-sur-un-nouveau-critere.md) Selon la presse australienne, BYD surpasse désormais les constructeurs japonais en Australie sur un indicateur commercial inédit. 1 sources, 2 articles · Australie ### 4 November 2026 — [BYD devient sponsor du club de football australien Hawthorn](https://mecapress.com/events/3795-byd-devient-sponsor-du-club-de-football-australien-hawthorn.md) BYD a signé un contrat pluriannuel de sponsoring avec le club Hawthorn, dont il prendra la place de Tasmania sur le maillot à partir de 2027, pour les équipes AFL et AFLW. 3 sources, 4 articles · Australie ### 5 November 2026 — [Australia: Chinese cars account for 38.8 percent of market in October, BYD second](https://mecapress.com/events/4640-australia-chinese-cars-account-for-38-8-percent-of-market-in-october-byd-second.md) The Australian market grew in October 2026, driven by electric vehicles and Chinese brands, which reach 38.8 percent of sales with BYD in second place. 2 sources, 2 articles · Australie, Chine ### 6 November 2026 — [Le BYD Ti7 sept places homologué en Australie](https://mecapress.com/events/5437-le-byd-ti7-sept-places-homologue-en-australie.md) Le SUV BYD Ti7 à sept places et 300 kW obtient son homologation pour le marché australien, préparant son lancement commercial. 1 sources, 2 articles · Australie ### 6 November 2026 — [Le patron de BYD explique les choix qui ont porté son succès en Australie](https://mecapress.com/events/5642-le-patron-de-byd-explique-les-choix-qui-ont-porte-son-succes-en-australie.md) Un dirigeant de BYD revient sur la stratégie qui a permis à la marque de s'installer durablement sur le marché australien et évoque sa prochaine priorité. 1 sources, 1 articles · Australie ### 7 November 2026 — [Why BYD Atto 1 and Geely EX2 succeed where Corolla and i30 decline](https://mecapress.com/events/6394-why-byd-atto-1-and-geely-ex2-succeed-where-corolla-and-i30-decline.md) An analysis looks at the success of Chinese city cars BYD Atto 1 and Geely EX2 against Toyota Corolla and Hyundai i30 on the Australian market. 1 sources, 1 articles · Australie --- Cite as: Mecapress, “BYD strengthens its presence in Australia and becomes the second brand”, https://mecapress.com/stories/224-byd-strengthens-its-presence-in-australia-and-becomes-the-second-brand Methodology: https://mecapress.com/methodology