# BYD strengthens its position in the Australian market > BYD is intensifying its commercial presence in Australia, with a public campaign, multi-year sponsorship of the Hawthorn club, and homologation of the seven-seat Ti7 SUV. In October 2026, Chinese brands reached 38.8% of the Australian market, with BYD ranking second, surpassing Japanese manufacturers according to local press on a new commercial indicator. A BYD executive reflected on the strategic choices that led to this success and mentioned a next priority. The sub-events detail these developments for Australia, while the United States covers the story without providing specific national elements. **In brief**: Ongoing story bringing together 6 events involving BYD and Tesla, in 2 countries (Australie, Chine), followed from 4 November 2026 to 7 November 2026. 12 articles from 4 sources (sales and market, launches and reviews); last updated on 7 November 2026 at 05:32. - Status: ongoing - Scope: International - Category: Sales and market, Launches and reviews - Countries: Australie, Chine - Brands: BYD, Tesla - First detected: 4 November 2026 at 01:45 - Updated: 7 November 2026 at 05:32 - Web page: https://mecapress.com/stories/224-byd-strengthens-its-position-in-the-australian-market ## National stories (2) - Australia — 3 country-specific events, 9 articles - United States — 0 country-specific event, 2 articles ## Sources by country and language - Australia: 9 articles, 5 outlets - United States: 2 articles, 2 outlets - China: 1 articles, 1 outlets **Languages**: English (12) ## Timeline (6 events) ### 4 November 2026 — [BYD strengthens its commercial presence in Australia](https://mecapress.com/events/3652-byd-strengthens-its-commercial-presence-in-australia.md) Chinese automaker BYD is launching a public awareness campaign in Australia to develop its sales in the local market. 1 sources, 1 articles · Australie ### 4 November 2026 — [BYD dépasse les marques japonaises en Australie sur un nouveau critère](https://mecapress.com/events/3797-byd-depasse-les-marques-japonaises-en-australie-sur-un-nouveau-critere.md) Selon la presse australienne, BYD surpasse désormais les constructeurs japonais en Australie sur un indicateur commercial inédit. 1 sources, 2 articles · Australie ### 4 November 2026 — [BYD devient sponsor du club de football australien Hawthorn](https://mecapress.com/events/3795-byd-devient-sponsor-du-club-de-football-australien-hawthorn.md) BYD a signé un contrat pluriannuel de sponsoring avec le club Hawthorn, dont il prendra la place de Tasmania sur le maillot à partir de 2027, pour les équipes AFL et AFLW. 3 sources, 4 articles · Australie ### 5 November 2026 — [Australia: Chinese cars account for 38.8 percent of market in October, BYD second](https://mecapress.com/events/4640-australia-chinese-cars-account-for-38-8-percent-of-market-in-october-byd-second.md) The Australian market grew in October 2026, driven by electric vehicles and Chinese brands, which reach 38.8 percent of sales with BYD in second place. 2 sources, 2 articles · Australie, Chine ### 6 November 2026 — [Le BYD Ti7 sept places homologué en Australie](https://mecapress.com/events/5437-le-byd-ti7-sept-places-homologue-en-australie.md) Le SUV BYD Ti7 à sept places et 300 kW obtient son homologation pour le marché australien, préparant son lancement commercial. 1 sources, 2 articles · Australie ### 6 November 2026 — [Le patron de BYD explique les choix qui ont porté son succès en Australie](https://mecapress.com/events/5642-le-patron-de-byd-explique-les-choix-qui-ont-porte-son-succes-en-australie.md) Un dirigeant de BYD revient sur la stratégie qui a permis à la marque de s'installer durablement sur le marché australien et évoque sa prochaine priorité. 1 sources, 1 articles · Australie --- Cite as: Mecapress, “BYD strengthens its position in the Australian market”, https://mecapress.com/stories/224-byd-strengthens-its-position-in-the-australian-market Methodology: https://mecapress.com/methodology