# Hyundai and Kia: results, electric strategy and Chinese competition > In late October 2026, South Korean automotive production and parts exports decline, while Hyundai lowers its targets. Hyundai then announces an operating profit of 2,677.2 billion won for the third quarter despite falling sales, results nonetheless judged disappointing due to exchange rates and Chinese competition in its domestic market. Kia reaches a record global market share and improves the profitability of its electric vehicles, while Hyundai accelerates its electric strategy and bets on hybrids in the United States, where its hybrid sales rise 56%. In Europe, the tariff offensive by Chinese electric vehicles weighs on Hyundai sales, down 13%, and the two automakers must arbitrate between growth and profitability, with divergent electrification strategies. **In brief**: Ongoing story bringing together 19 events involving Hyundai, Kia, Hyundai Motor Group and 4 more, in 3 countries (Corée du Sud, États-Unis, Chine), followed from 30 October 2026 to 2 November 2026. 33 articles from 4 sources (sales and market, plants, jobs and earnings, electric and batteries and 1 more); last updated on 2 November 2026 at 03:46. - Status: ongoing - Scope: National (South Korea) - Category: Sales and market, Plants, jobs and earnings, Electric and batteries, Regulation and tariffs - Countries: Corée du Sud, États-Unis, Chine - Brands: Hyundai, Kia, Hyundai Motor Group, BYD, Hyundai Mobis, Hyundai Motor, MG - First detected: 30 October 2026 at 15:46 - Updated: 2 November 2026 at 03:46 - Web page: https://mecapress.com/stories/16-hyundai-and-kia-results-electric-strategy-and-chinese-competition ## What is established _“Confirmed” = reported by at least two independent outlets (outlets of the same group count as one). AI cross-check of the collected headlines and extracts._ **Confirmed by several sources** - Hyundai announced an operating profit of 2,677.2 billion won in the third quarter of 2026, up 5.5% and above expectations. (2 independent sources: [오토센티널](https://news.google.com/rss/articles/CBMicEFVX3lxTE5BemlveTVSOFBaM1dIR0VaeUJaaGh6YVhza0NINTV0VjJiVG5ZdkUtMnVUV3BZdlRqMlNMRy1uaThlb0EzZ3kwWXBWNVFyT21oaTJsckNGMUpZN3JvT0Z2RUhrandWT3VhdjlkZVdJcGs?oc=5), [오토트리뷴](https://news.google.com/rss/articles/CBMicEFVX3lxTE54NHBBZ3NMUkVjcnF1U1VNR3UtejFaN1FHWVJ3S3VaYkZLV3NRS1pQSVQyMk9NZkJwcEFxVFdCdExOSHJKUkZjdjhQOXlyVmdsS0xJV0lpTHRaaDV6c3lJN255NHdhYUdRLXJ3Y0Mwalg?oc=5)) - Hyundai has lowered its sales targets and reduced its investments. (2 independent sources: [더퍼블릭](https://news.google.com/rss/articles/CBMib0FVX3lxTFBvOXlqazBTOUc0dXBBVGdNejRfTnRRaUFhU1BJTExnWVFOMnpnM0lEbG1VZEdfSGQwUi01S25xYzM3Y0NaOUZRMC10cWl5NXJ3ZmRwc1FLRUQwTjhuc2pvcmZDeG9sMVBvSVprU1Btc9IBb0FVX3lxTFBvOXlqazBTOUc0dXBBVGdNejRfTnRRaUFhU1BJTExnWVFOMnpnM0lEbG1VZEdfSGQwUi01S25xYzM3Y0NaOUZRMC10cWl5NXJ3ZmRwc1FLRUQwTjhuc2pvcmZDeG9sMVBvSVprU1Btcw?oc=5), [중소기업신문](https://news.google.com/rss/articles/CBMibkFVX3lxTFAxaGNPcmFIWm8zZFBsampTcjZaUEYxLVRGNGtyQkF0azBLTUdfVjZfMGRmWERYSVZRRk0xNVVkZGFMc3ZKUVo2QkRXM3AzRVNFUHF4aE9IdTJkSF9lOTU5VWRWTGxMeXRLYkNWR1pn?oc=5)) **Single source so far** - Hyundai sales declined in Q3 2026, while its operating profit increased. (according to [오토트리뷴](https://news.google.com/rss/articles/CBMicEFVX3lxTE54NHBBZ3NMUkVjcnF1U1VNR3UtejFaN1FHWVJ3S3VaYkZLV3NRS1pQSVQyMk9NZkJwcEFxVFdCdExOSHJKUkZjdjhQOXlyVmdsS0xJV0lpTHRaaDV6c3lJN255NHdhYUdRLXJ3Y0Mwalg?oc=5)) - Hyundai's revenue declined in Q3 2026, a first in six years. (according to [연합뉴스TV](https://news.google.com/rss/articles/CBMiZ0FVX3lxTE9uUFRnWEQwcGs3MVEwQ0ZMVVV4SmFkR3lUSllkQjdIdWNPV2hCamprZnNFVzUtNGhfY2VOaG5VYldDUlpqR2I2ak1yeWpaZVUwZVhyR1ZVLUZEaUV1SUdqV1Y3bmFPMUk?oc=5)) - Kia has reached a record global market share and the profitability of its electric vehicles has turned around, according to Hana Securities. (according to [파이낸셜뉴스](https://news.google.com/rss/articles/CBMiWkFVX3lxTE9uSU1DYjk5dmFGbXBJdmdKV1dQa29GWG5EWmxaaFhsM3V0bFI1UFBkUTNJZGZ3d2l4LXJLWUxGWkdUZER3ZGxEVWZucHlDamNZLUxINk9VbFFOUQ?oc=5)) - Hyundai's hybrid sales in North America increased by 56%. (according to [오토트리뷴](https://news.google.com/rss/articles/CBMicEFVX3lxTE56Y0FkRUNZeTE4TTMwbWZhaS1Eck5ObmI5M2Vsb3ZpS1RiOGtlQ3lHY29uZmNyM2hqTTNRdmFSNTRMcWg0SFRveEhENnpES3gwMGRsNFdqRzF6NGdiX0xfWDdJcmZCNVBwLXRqT1RaQk8?oc=5)) - Hyundai's European sales declined by 13% in the face of the tariff offensive by Chinese electric vehicles. (according to [BigGo Finance](https://news.google.com/rss/articles/CBMidkFVX3lxTFBxa3dFNS15M0JYTGpNZ19QSjN6TmI0c0ZEZWpnSVVyanZkNHR3TGFENXFMdmgzVmtnaVhlblFON201eEl6aWF2NE5YanhXeW5VNHQ4MDllT2ZZLXRFQ2lqWWR0OExlYnZLMmNjQ0pLdUZNNFBRS2c?oc=5)) - The United States applies 15% customs duties on Korean cars. (according to [autodaily.co.kr](https://www.autodaily.co.kr/news/articleView.html?idxno=601250)) - Hyundai and Kia have borne more than 10,000 billion won in costs related to US customs duties in less than two years. (according to [autodaily.co.kr](https://www.autodaily.co.kr/news/articleView.html?idxno=601250)) - The European Union requires more than 70% European content excluding batteries to grant aid. (according to [autodaily.co.kr](https://www.autodaily.co.kr/news/articleView.html?idxno=601250)) **Updates** - 2 November 2026 at 05:34: New: Hyundai announces more electric vehicles, fast-charging batteries and AI-assisted driving. - 2 November 2026 at 05:34: New: in September, Kia's European sales jump 163%, Hyundai declines. - 2 November 2026 at 05:34: New: Hyundai's European sales decline 13% under the offensive of Chinese EVs. - 2 November 2026 at 02:02: New: analyses signal pressure from China-made vehicles on Hyundai and Kia profitability in Europe and emerging markets. - 2 November 2026 at 02:02: New: Hyundai plans to counter Chinese brands with US hybrids, new models and financing solutions. - 2 November 2026 at 02:02: New: Kia reaches a record global market share and its profitability in electric vehicles turns around, according to Hana Securities. - 1 November 2026 at 20:29: New: cumulative US tariff cost for Hyundai and Kia above 10,000 billion won in less than two years. - 1 November 2026 at 10:51: New: Hyundai anticipates a rebound in Q4 after the end of production disruptions and new models. - 1 November 2026 at 10:51: New: Kia progresses in Q3 while Hyundai slows. - 1 November 2026 at 10:51: Clarification: Hyundai's operating profit up 5.5% in Q3, above expectations. **Checked on the web** _Automatic web search, official sources first; “contradicted” only when an official source is cited._ - Not confirmed at this stage: Hyundai announced an operating profit of 2,677.2 billion won in the third quarter of 2026, up 5.5% and above expectations. ([strategie-plan.gouv.fr](https://www.strategie-plan.gouv.fr/publications/lavenir-de-voiture-electrique-se-joue-t-chine) (official), [turbo.fr](https://www.turbo.fr/hyundai/actualites-auto/les-nouveautes-hyundai-dici-2030-la-nouvelle-i20-et-de-nouveaux-suv-electriques-au-coeur-du-plan-produits-203401), [hyundai.com](https://www.hyundai.com/content/hyundai/worldwide/en/newsroom/detail/0000001234.html), [autoplus.fr](https://www.autoplus.fr/actualite/41-nouveautes-dici-2030-hyundai-accelere-pour-repasser-devant-les-marques-chinoises-en-europe-1466303.html), [hyundai.com](https://www.hyundai.com/worldwide/en/company/ir/notices/view-0000000373-en-50-1-2026)) - Not confirmed at this stage: Hyundai has lowered its sales targets and reduced its investments. ([strategie-plan.gouv.fr](https://www.strategie-plan.gouv.fr/publications/lavenir-de-voiture-electrique-se-joue-t-chine) (official), [hyundai.com](https://www.hyundai.com/worldwide/en/newsroom/detail/0000001162.html), [turbo.fr](https://www.turbo.fr/hyundai/actualites-auto/les-nouveautes-hyundai-dici-2030-la-nouvelle-i20-et-de-nouveaux-suv-electriques-au-coeur-du-plan-produits-203401), [autoplus.fr](https://www.autoplus.fr/actualite/41-nouveautes-dici-2030-hyundai-accelere-pour-repasser-devant-les-marques-chinoises-en-europe-1466303.html), [leblogauto.com](https://www.leblogauto.com/actualites/hyundai-prepare-une-offensive-de-100-modeles)) - Confirmed: Hyundai sales declined in Q3 2026, while its operating profit increased. ([strategie-plan.gouv.fr](https://www.strategie-plan.gouv.fr/publications/lavenir-de-voiture-electrique-se-joue-t-chine) (official), [turbo.fr](https://www.turbo.fr/hyundai/actualites-auto/les-nouveautes-hyundai-dici-2030-la-nouvelle-i20-et-de-nouveaux-suv-electriques-au-coeur-du-plan-produits-203401), [autoplus.fr](https://www.autoplus.fr/actualite/41-nouveautes-dici-2030-hyundai-accelere-pour-repasser-devant-les-marques-chinoises-en-europe-1466303.html), [leblogauto.com](https://www.leblogauto.com/actualites/hyundai-prepare-une-offensive-de-100-modeles), [clubic.com](https://www.clubic.com/actualite-626341-le-tesla-model-y-detrone-hyundai-dans-son-propre-pays.html)) ## Background _Context and reference points, separate from the story’s news; every item links to its source._ **Key terms** - **Operating profit**: Intermediate management balance reflecting a company's economic performance in its core business; it does not take into account financial income or expenses, exceptional income or expenses, employee participation, or income taxes. ([Wikipédia](https://fr.wikipedia.org/wiki/R%C3%A9sultat_d%27exploitation)) - **Market share**: Percentage of sales of a product, service or company in a given market relative to total sales of that product made by its competitors and itself. ([Wikipédia](https://fr.wikipedia.org/wiki/Part_de_march%C3%A9)) - **Hybrid vehicle**: Vehicle using several distinct energy sources to move, often a thermal source and an electric source. ([Wikipédia](https://fr.wikipedia.org/wiki/V%C3%A9hicule_hybride)) - **Electric vehicle**: Means of transport whose propulsion is provided exclusively by one or more electric motors, drawing energy from onboard resources such as a battery or an external source. ([Wikipédia](https://fr.wikipedia.org/wiki/V%C3%A9hicule_%C3%A9lectrique)) ## Sources by country and language - South Korea: 31 articles, 22 outlets - France: 1 articles, 1 outlets - United States: 1 articles, 1 outlets **Languages**: Korean (31), French (1), English (1) ## Timeline (19 events) ### 30 October 2026 — [Hyundai et Kia pénalisés par les droits de douane américains et les exigences européennes](https://mecapress.com/events/1451-hyundai-et-kia-penalises-par-les-droits-de-douane-americains-et-les-exigences.md) Les constructeurs coréens auraient supporté plus de 10 000 milliards de wons de coûts liés aux droits de douane américains en moins de deux ans, tandis que l'UE exige davantage de contenu local pour ses aides. 1 sources, 2 articles · Corée du Sud, États-Unis ### 30 October 2026 — [Écart de performance entre Hyundai et Kia aux résultats du troisième trimestre 2026](https://mecapress.com/events/1130-ecart-de-performance-entre-hyundai-et-kia-aux-resultats-du-troisieme-trimestre.md) Les résultats du troisième trimestre 2026 montrent un ralentissement de Hyundai tandis que Kia progresse, creusant un écart de performance entre les deux constructeurs coréens. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Hyundai espère un rebond au quatrième trimestre après la fin des perturbations de production](https://mecapress.com/events/943-hyundai-espere-un-rebond-au-quatrieme-trimestre-apres-la-fin-des-perturbations.md) Hyundai attend une amélioration de ses résultats au quatrième trimestre 2026, portée par le lancement de nouveaux modèles après des retards de production. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Hyundai and Kia driven by electrification, hybrids in the United States and electric vehicles in Europe](https://mecapress.com/events/714-hyundai-and-kia-driven-by-electrification-hybrids-in-the-united-states-and.md) Hyundai and Kia's performance is driven by electrification, with hybrids surging in the United States and notable electric vehicle sales in Europe. 1 sources, 1 articles · Corée du Sud, États-Unis ### 31 October 2026 — [Corée du Sud : production et exportations de pièces en recul, Hyundai abaisse ses objectifs](https://mecapress.com/events/637-coree-du-sud-production-et-exportations-de-pieces-en-recul-hyundai-abaisse-ses.md) La production automobile sud-coréenne et les exportations de composants reculent en parallèle, tandis que Hyundai revoit ses objectifs à la baisse et que des alertes portent sur la chaîne d'approvisionnement. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Hyundai and Kia rely on Mobis, Glovis and Wia for their growth](https://mecapress.com/events/582-hyundai-and-kia-rely-on-mobis-glovis-and-wia-for-their-growth.md) Korean press analyzes how Hyundai focuses on profitability and Kia on market share, with their subsidiaries Mobis, Glovis and Wia as growth drivers. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Hyundai accélère sur les électriques, les batteries à charge rapide et la conduite par IA](https://mecapress.com/events/964-hyundai-accelere-sur-les-electriques-les-batteries-a-charge-rapide-et-la.md) Hyundai annonce une accélération de sa stratégie électrique, avec davantage de modèles, des batteries à charge rapide et des fonctions de conduite gérées par l'IA. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Hyundai posts an operating profit of 2,677.2 billion won in the third quarter](https://mecapress.com/events/282-hyundai-posts-an-operating-profit-of-2-677-2-billion-won-in-the-third-quarter.md) Hyundai announced an operating profit of 2,677.2 billion won in the third quarter of 2026, up despite declining sales. 1 sources, 8 articles · Corée du Sud ### 1 November 2026 — [Hyundai under pressure: results marred by exchange rates and Chinese competition in Korea](https://mecapress.com/events/489-hyundai-under-pressure-results-marred-by-exchange-rates-and-chinese-competition.md) Hyundai's results are considered disappointing, with the exchange effect masking fragile operational performance. Chinese automakers are intensifying pressure on its South Korean domestic market. 1 sources, 3 articles · Corée du Sud, Chine ### 1 November 2026 — [La rentabilité de Hyundai et Kia au troisième trimestre sous surveillance](https://mecapress.com/events/787-la-rentabilite-de-hyundai-et-kia-au-troisieme-trimestre-sous-surveillance.md) Une analyse pointe les signaux d'alerte sur la rentabilité de Hyundai et Kia au troisième trimestre 2026, entre pression des coûts et concurrence. 1 sources, 2 articles · Corée du Sud ### 1 November 2026 — [Hyundai mise sur les hybrides américains et le financement face aux marques chinoises](https://mecapress.com/events/1174-hyundai-mise-sur-les-hybrides-americains-et-le-financement-face-aux-marques.md) Hyundai compte sur les hybrides vendus aux États-Unis, de nouveaux modèles et des services financiers pour contrer l'offensive des constructeurs chinois. 1 sources, 1 articles · Corée du Sud, États-Unis, Chine ### 1 November 2026 — [La concurrence chinoise en Europe et sur les marchés émergents menace la rentabilité de Hyundai et Kia](https://mecapress.com/events/1305-la-concurrence-chinoise-en-europe-et-sur-les-marches-emergents-menace-la.md) La progression des véhicules « made in China » en Europe et sur les marchés émergents fait peser une pression accrue sur les marges de Hyundai et Kia, selon la presse sud-coréenne. 1 sources, 2 articles · Corée du Sud, Chine ### 1 November 2026 — [L'offensive tarifaire des VE chinois pèse sur les ventes européennes de Hyundai](https://mecapress.com/events/1211-l-offensive-tarifaire-des-ve-chinois-pese-sur-les-ventes-europeennes-de-hyundai.md) Les constructeurs chinois accentuent la pression sur les prix et Hyundai voit ses ventes européennes reculer de 13 %. 1 sources, 1 articles · Corée du Sud, Chine ### 1 November 2026 — [Hyundai : ventes hybrides en hausse de 56 % en Amérique du Nord](https://mecapress.com/events/1466-hyundai-ventes-hybrides-en-hausse-de-56-en-amerique-du-nord.md) Hyundai publie ses performances régionales, marquées par une progression de 56 % des ventes de hybrides en Amérique du Nord. 1 sources, 1 articles · États-Unis, Corée du Sud ### 1 November 2026 — [Kia atteint une part de marché mondiale record et améliore la rentabilité de ses électriques](https://mecapress.com/events/1676-kia-atteint-une-part-de-marche-mondiale-record-et-ameliore-la-rentabilite-de.md) Selon une note de Hana Securities, Kia signe une part de marché mondiale historique et la rentabilité de ses véhicules électriques s'améliore. 1 sources, 1 articles · Corée du Sud ### 1 November 2026 — [Kia mise sur les hybrides aux États-Unis et l'électrique en Europe de l'Ouest](https://mecapress.com/events/1674-kia-mise-sur-les-hybrides-aux-etats-unis-et-l-electrique-en-europe-de-l-ouest.md) Kia renforce sa position sur les marchés avancés avec une stratégie axée sur les hybrides aux États-Unis et les voitures électriques en Europe de l'Ouest. 1 sources, 1 articles · États-Unis, Corée du Sud ### 1 November 2026 — [En septembre, trois nouvelles voitures sur dix vendues en Europe étaient électriques](https://mecapress.com/events/1823-en-septembre-trois-nouvelles-voitures-sur-dix-vendues-en-europe-etaient.md) Les immatriculations européennes de septembre montrent une part d'un véhicule neuf sur trois électrique. Hyundai et Kia misent sur des modèles d'entrée de gamme pour défendre leurs positions. 1 sources, 1 articles · Corée du Sud ### 2 November 2026 — [Hyundai et Kia face au dilemme croissance-rentabilité sur le marché européen](https://mecapress.com/events/1808-hyundai-et-kia-face-au-dilemme-croissance-rentabilite-sur-le-marche-europeen.md) La bascule rapide du marché européen vers l'électrique place Hyundai et Kia devant un arbitrage entre croissance des volumes et rentabilité. 1 sources, 2 articles · Corée du Sud ### 2 November 2026 — [Hyundai et Kia affichent des stratégies d'électrification divergentes](https://mecapress.com/events/1907-hyundai-et-kia-affichent-des-strategies-d-electrification-divergentes.md) Hyundai renforce son offre de véhicules hybrides tandis que Kia mise davantage sur les modèles électriques, révélant des priorités différentes au sein du groupe. 1 sources, 2 articles · Corée du Sud --- Cite as: Mecapress, “Hyundai and Kia: results, electric strategy and Chinese competition”, https://mecapress.com/stories/16-hyundai-and-kia-results-electric-strategy-and-chinese-competition Methodology: https://mecapress.com/methodology