# Hyundai and Kia under pressure on profitability amid Chinese competition > Analyses published in early November 2026 flag warning signals on the profitability of Hyundai and Kia in the third quarter, between cost pressure and increased competition from Chinese automakers in Europe and emerging markets. To respond, Hyundai is focusing on hybrids in the United States and financial services, while Kia is focusing on hybrids in North America and electric vehicles in Western Europe. Global sales in October 2026 contrast: Kia rises 10.3% to 291,219 units, while Hyundai falls 6.3% to 329,773 units. South Korean coverage focuses on profitability and Chinese competition, while the French press places more emphasis on the European market, where one in three new vehicles sold in September was electric and where Hyundai saw its sales fall 13% amid the Chinese tariff offensive. **In brief**: Ongoing story bringing together 27 events involving Hyundai, Kia, Hyundai Motor Group and 11 more, in 3 countries (Corée du Sud, Chine, États-Unis), followed from 30 October 2026 to 2 November 2026. 74 articles from 8 sources (sales and market, plants, jobs and earnings, electric and batteries and 1 more); last updated on 2 November 2026 at 13:40. Figures reported: 69000 vehicles. - Status: ongoing - Scope: International - Category: Sales and market, Plants, jobs and earnings, Electric and batteries, Regulation and tariffs - Countries: Corée du Sud, Chine, États-Unis - Brands: Hyundai, Kia, Hyundai Motor Group, BYD, General Motors, Chevrolet, Hyundai Mobis, Hyundai Motor, KG Mobility, KGM, MG, Renault, Renault Group, Renault Korea - First detected: 30 October 2026 at 15:46 - Updated: 2 November 2026 at 13:40 - Web page: https://mecapress.com/stories/16-hyundai-and-kia-under-pressure-on-profitability-amid-chinese-competition ## National stories (2) - South Korea — 12 country-specific events, 70 articles - France — 0 country-specific event, 2 articles ## What is established _“Confirmed” = reported by at least two independent outlets (outlets of the same group count as one). AI cross-check of the collected headlines and extracts._ **Confirmed by several sources** - Kia sold 291,219 vehicles in October 2026 (+10.3%), including 51,007 in Korea (+27.5%) and 239,308 abroad (+7.2%). (6 independent sources: [한국경제](https://news.google.com/rss/articles/CBMiWkFVX3lxTFAyWjhsbEVudUV1ZWpEeXJqOGdiN2tUZDFUZF94NmxLczN4c0NoQTJxTDhteFJGYlQyMGJSamN1VlVCeVQxdlZCYlB6Yk5xaUhjdUVlZ09DN3BBZw?oc=5), [연합뉴스](https://news.google.com/rss/articles/CBMiWkFVX3lxTE1HMzVxcUREeDZQLUNBV3QyS1RGM2g5Z2Y4NnJCTjZ2Z1RmWm9jdFZSLVhCaHBTcV9QNjNrME5WdEVNeXY5UUZUZmdRVHFZNHZCZzVUN3JQYkYtQQ?oc=5), [헤럴드경제](https://news.google.com/rss/articles/CBMiVkFVX3lxTE1aUUttOFBwdjV0Yll3QkZxbjhzVzlkTFU1RHh2dU5OempjLWg0TG4wQzNJRjZRQmNuTFJURUdxdEZray1Gc0RLMWlLXzBiR2hyMVZLQnFR?oc=5), [carguy.kr](https://www.carguy.kr/news/articleView.html?idxno=62288), [autodaily.co.kr](https://www.autodaily.co.kr/news/articleView.html?idxno=601686), [신아일보](https://news.google.com/rss/articles/CBMicEFVX3lxTE50Njg3c2VsWGhZOFlIOGtSUVpnOHlrSWppRERCMFF0UUhrSURVWWEtc0d1TDRETVdPX0lqR3YybW9NeU1LbmFFTGIxUWsyenV6SFNVVVRuT1hRX1pOZGZ4Sl9pd3N5WkpSai0wc0IzWnY?oc=5)) - The five Korean automakers sold 683,221 vehicles worldwide in October 2026, with Hyundai and Kia representing 91% of the total. (6 independent sources: [데일리카](https://news.google.com/rss/articles/CBMidkFVX3lxTFBBUFQtMzRTUWlvZHZWZTRHb2swV21WQ0hvNzR0bzFpSnlaeVlqTENqNlV0REdGbnBEYlVTd1ZWZlBVRHRSZEZFenZFdV9GMHowRm83VXNpcTF6UXpOTldmZW5yMzJ6c0NPRDdKSml3dm1zZkNqOGc?oc=5), [autoherald.co.kr](https://news.google.com/rss/articles/CBMibkFVX3lxTE5YQXBEbkE1b2RtTE1fUkJtbS1GMy1laTgwZVdFNE4tb2ZVVHNyNl9YTC0wUnZMd1k4dWNOVkNKZGVEWGdsamxOTE9EMkZkVHVWVDRuYjVlNVYyYmtuVHZfYzdCRDZQZWU1S0N5OWtB?oc=5), [뷰어스](https://news.google.com/rss/articles/CBMiWEFVX3lxTE9mT3BUcmJSVU1vdjZlTFJWNm5xWnFvZm9jUWtKUDY5Z0lfbEM2VFNqcmlFRDJDOWhjaWc4eXRKWXBzN1I5QkhnWWFtSFBpWVB6LTBXNktLclM?oc=5), [연합뉴스](https://news.google.com/rss/articles/CBMiW0FVX3lxTE9GWnJLcXd4Vm0zZGExaUhPM3FpaG5tcnNDRDJZalFNUWJXWTJFWlRNak1zUEYtcjRGTmstTFJqYWlNbTNlTzFfWFU2dFdOTVV5UVlCQ3h6dkJ1T03SAWBBVV95cUxPQ0REa0dnOWM5YTNtM1dyQTZsaG9lWXRITDJOV0Ztbi1TT3VMeDhUQXhEU3hUOXBFLUZzczZ6ZWx2RXdaYndTbk9CTjRqMVJ2WmhlVFVDc1lyVVVaSzU2NDk?oc=5), [비욘드포스트](https://news.google.com/rss/articles/CBMifEFVX3lxTE5TVnhPbHNFWll2VTViamowUF9vaGR6V3V2dkVJMFpRVnJ4amFxTTBkMFMwNVdaTUt0bWlkR3lBWTRkbHF4OG9pUFRMamxQOTZkRGFsWmE1cmk0aTB4M0txd2VtcXh1ajV6aW53SHQ1T291OE1tNFFBeElhdXU?oc=5), [뉴데일리](https://news.google.com/rss/articles/CBMiekFVX3lxTE9WVkhPdVdJdTJtMkNZNERsYmtpclB1WFB0N2xCYk9IeEVmR1lUUDZKdWxOS0hOWmsyTkpKQzdRcTdzNGI0UU5XYVRva05EZzZYTkdXOXZVYVJzZU41bXljakJIVEZYZVJRZGRaZEE0RnZiTW5hd3Vib09n0gGAAUFVX3lxTE5HMVlIZ1Qydkw0OEJRLU9SVXdNaldNSHcwNXdnb1JzTW01QkFjZUkzMGJxckVDR1JZa2lXY3ZhbmhremV3endrV0N4RnNCS053WEZOOWQxaW0tNHhIYWF6SUVHcjJoeTJJa2tTcnBnN0o2UlpiemEtOG9ndTR2YURY?oc=5)) - Hyundai sold 329,773 vehicles in October 2026 (-6.3%) and its cumulative January-October sales fell 6.9%. (5 independent sources: [헤럴드경제](https://news.google.com/rss/articles/CBMiVkFVX3lxTE43Z3YzSWhJZDJfaWh1Q2tyVjNKZGN1cFpSNzI1SnNNU2NxSDBPaG5obXR4czV2bWhKYk9iNVZ5dGRTREV5NmIwaXU4eHZwTFRtUi02eU9R?oc=5), [carguy.kr](https://www.carguy.kr/news/articleView.html?idxno=62289), [autodaily.co.kr](https://www.autodaily.co.kr/news/articleView.html?idxno=601687), [FETV](https://news.google.com/rss/articles/CBMiaEFVX3lxTE1vcDk3dTZjSzl6Y1lSUl9neUphYUdpOGNocEJHNDJHVXdjZVMyQjkybUNVeENPWlcyRU90QlJZMk5LU2w3TlAyZTMyQjJqMnU4RjJXQmRYWVBybXItbnBKMlFZc1VGUVJR?oc=5), [이코노뉴스](https://news.google.com/rss/articles/CBMib0FVX3lxTE1qWkZ2aURWOW9aZHpnUjZCNmozd1E0d0hOSms2QW9LX2syOGdTQmV4ZEdZZmpSaFV0QlJqYlY1OFZGdEZjcmVpTXFpWUdTVV82eFExNC15OVVIcnlCS0d4dFQtQ2tlOWRYc1RSTllodw?oc=5)) - Hyundai announced an increase in its operating profit in Q3 2026, supported by the exchange rate, and lowered its sales targets. (4 independent sources: [이콘밍글](https://news.google.com/rss/articles/CBMie0FVX3lxTE9uS3haOTRnWXhFZ21NVTl2R293OHYtdG80NWxvV0x2cVJfcThKZ3F3cnBqRW04bWhtMEZMaEJ0TTd4R0RZbE1aZEM5em1UM3VJV25qa3lUbjRZMnNtLVJkSHlTSVFHWnFWd18zY0VzRFFmUGw1czdvdVNMTdIBe0FVX3lxTE9uS3haOTRnWXhFZ21NVTl2R293OHYtdG80NWxvV0x2cVJfcThKZ3F3cnBqRW04bWhtMEZMaEJ0TTd4R0RZbE1aZEM5em1UM3VJV25qa3lUbjRZMnNtLVJkSHlTSVFHWnFWd18zY0VzRFFmUGw1czdvdVNMTQ?oc=5), [더퍼블릭](https://news.google.com/rss/articles/CBMia0FVX3lxTE0wMGZJRXF6dXhyMnE5SHY2M2tGOXZjZTlkdWF4Qnl4ZXM4UjBsYkVlTmk5eUVMT3FTNHlmTWhZY1lmZnA5dklXNk1wUURQTDRSY09OYi1zWVFpa2RNdDJPZ0pmazB5c1JUeWow0gFvQVVfeXFMTlZJX2p6MVZSOTE0bmlWTFg5TGxMZ0EwUFBOeXliaDhYTGxaQUNIeFBqeFRGVnhldWZJdGZqTmJmb2J1VEZPVVduaGJoRnpUTzU0V1V3UHBISmZpZlpTdVN1ZWt0MW90Z1NvOWstRDMw?oc=5), [중소기업신문](https://news.google.com/rss/articles/CBMibkFVX3lxTFAxaGNPcmFIWm8zZFBsampTcjZaUEYxLVRGNGtyQkF0azBLTUdfVjZfMGRmWERYSVZRRk0xNVVkZGFMc3ZKUVo2QkRXM3AzRVNFUHF4aE9IdTJkSF9lOTU5VWRWTGxMeXRLYkNWR1pn?oc=5), [FETV](https://news.google.com/rss/articles/CBMiaEFVX3lxTE5XY1d2bE9ZRERaOWt1X2tlYzNKWENnLTdUSTk4aktYNGtScVh2T1ZpVVlGbHRIRHdyc2k1V09jZms3YVRHNTk1UXR0S3pnUHFnWjlMRzExbnlMY2lmczdEV2d0NFJCRTlu?oc=5)) - Analyses flag warnings on the profitability of Hyundai and Kia in Q3 amid Chinese vehicles in Europe and emerging markets. (3 independent sources: [중소기업신문](https://news.google.com/rss/articles/CBMibEFVX3lxTE43MGNSN21ubWstTTRLem55WmJXUGlEMWxZOFFMSkYtcEpDeTJFTWpFNENmZWRRQzhYeVpYMXB2QjFhSTNUMWVfUGZlcDRMT1dxb29LNVFfc3pkYWVUT2VTZms5VE1sZTQwUmt2NA?oc=5), [서울경제](https://news.google.com/rss/articles/CBMiUkFVX3lxTE9icUdUMTNka1JOWlVVc3pDNDRUVTY4LU43dlFiR0UzemZhaFM5R09yNkFlVW9NcTU5ODFMdzdsT1o3bGdnTlNBZHNGY0V2bWZ3VWfSAVNBVV95cUxPNUVya2RGc0NMNlZpUThDb2tkb2tCNGh6dUstZDZ1QXJCbng5LWxzRDkwaHRxVlE1Yk9rcHlna0dJeFB2ekxaS1RKUzRLbmdLN0pSYw?oc=5), [조세일보](https://news.google.com/rss/articles/CBMidEFVX3lxTFBxVDRPak5mTldEcnNRc3Q4TXZkSFRhdjlSR1p5T240Vk4yWGZXV3cwZE14dDVLeUxSY01XbUl5YXRUc0lVQ2tnNU92TUtpOTdXTDFZdE83MUdDU2R3TE9JQTJET19aWTFONUdpeFUwU3VOaTdk?oc=5)) - In October 2026, Kia surpassed Hyundai in the domestic Korean market. (3 independent sources: [서울타임즈뉴스](https://news.google.com/rss/articles/CBMia0FVX3lxTE9BVzQxZHpiSG1jeUJ2SnBhcVNvMzh2aEFoR0h0U1RBVHdlc2p0dm4wSG10cUtVQVBRWmZoaFFGek5CMXdFU3hCWWlodjN2WFZnYkdzVWY3WHpJZTVRWlBicDJ4SnAxd1Q3bEI0?oc=5), [autoherald.co.kr](http://www.autoherald.co.kr/news/articleView.html?idxno=62069), [연합뉴스](https://news.google.com/rss/articles/CBMiW0FVX3lxTE9GWnJLcXd4Vm0zZGExaUhPM3FpaG5tcnNDRDJZalFNUWJXWTJFWlRNak1zUEYtcjRGTmstTFJqYWlNbTNlTzFfWFU2dFdOTVV5UVlCQ3h6dkJ1T03SAWBBVV95cUxPQ0REa0dnOWM5YTNtM1dyQTZsaG9lWXRITDJOV0Ztbi1TT3VMeDhUQXhEU3hUOXBFLUZzczZ6ZWx2RXdaYndTbk9CTjRqMVJ2WmhlVFVDc1lyVVVaSzU2NDk?oc=5)) - In September 2026, one in three new vehicles sold in Europe was electric. (3 independent sources: [시티타임스 CityTimes](https://news.google.com/rss/articles/CBMibkFVX3lxTE5HOWZlS2EtQU9CUkFRWmZ5a04tLXJ6cjVDbU1jek5MZEZZMUxzUThIX1g4cEQ1ZUdUWVllZV9qa0twbWNlUEpJT2NOZkRibTZqb2NUQnZPVnhxOVR6a0NRbWNRc01Xb1lUeFhFOUFR0gFyQVVfeXFMTnVsU3MySVRKOC1CMjhoM0dXLWo1U3paU3UwSTdheGM3aXNyN0JXQ01NamJ0NGpSWVdSYThUYkJOT042N3pidVE1NDI3V1BPa3E0TGxGdHprNUNYMTJIcUQ3ZWZsZThyZDY4QllVOG9CckN3?oc=5), [www.hdnews.co.kr](https://news.google.com/rss/articles/CBMia0FVX3lxTE5kMnVOUS1TcDE1T1ktaU9abkRGMDN1QWhxNkhQV3VvMElJYllXVldLaGoxQk4ySEtOMlFaREJvdzBYNTdJd3YzYmhZbldESW81SHF1NTE2amt3Mm1kcU5uWmc3MWZzWUhDbktr?oc=5), [충청시사신문](https://news.google.com/rss/articles/CBMia0FVX3lxTE1JQmVXTmdiUF9wM0pBT1RGLUVuMm5XM3Q5bzVNNS1wbHI2M0FkZVhDby1GNUM1a0RwTm5EUlRFM1MwT3djdWhSdzRDcUpSa2VKZ2k3bUZrckd3RXhhZTRtYTJ6a1A0bmhQbk04?oc=5)) - Hyundai fell back in Europe amid the offensive of Chinese electric vehicles and is preparing 41 launches to revive its sales. (3 independent sources: [L'Automobiliste](https://news.google.com/rss/articles/CBMingFBVV95cUxPc002STlHeGRqNWZZMGFrblhueW50c0VhbDFZbUNUeEZEQnBycDZrbUhBQW9nRTluMDhMWHFnQmhsOGhib1RsTmczdmthQlVvUmdSSkNmQWE4TURNVWwtRmREQmowbEplQm14dGs2MXRMcjc4ZHYxM2hIUlV2bHA0QkJ1VFBQS0FIUDRXcFNrck5Hb3pZYUZhWWQ1Z2ZyQQ?oc=5), [BigGo Finance](https://news.google.com/rss/articles/CBMidkFVX3lxTFBxa3dFNS15M0JYTGpNZ19QSjN6TmI0c0ZEZWpnSVVyanZkNHR3TGFENXFMdmgzVmtnaVhlblFON201eEl6aWF2NE5YanhXeW5VNHQ4MDllT2ZZLXRFQ2lqWWR0OExlYnZLMmNjQ0pLdUZNNFBRS2c?oc=5), [www.hdnews.co.kr](https://news.google.com/rss/articles/CBMia0FVX3lxTE5kMnVOUS1TcDE1T1ktaU9abkRGMDN1QWhxNkhQV3VvMElJYllXVldLaGoxQk4ySEtOMlFaREJvdzBYNTdJd3YzYmhZbldESW81SHF1NTE2amt3Mm1kcU5uWmc3MWZzWUhDbktr?oc=5)) **Sources disagree** - Sales growth of the five Korean automakers in October 2026: 1.6% according to [autoherald.co.kr](https://news.google.com/rss/articles/CBMibkFVX3lxTE5YQXBEbkE1b2RtTE1fUkJtbS1GMy1laTgwZVdFNE4tb2ZVVHNyNl9YTC0wUnZMd1k4dWNOVkNKZGVEWGdsamxOTE9EMkZkVHVWVDRuYjVlNVYyYmtuVHZfYzdCRDZQZWU1S0N5OWtB?oc=5), [연합뉴스](https://news.google.com/rss/articles/CBMiW0FVX3lxTE9GWnJLcXd4Vm0zZGExaUhPM3FpaG5tcnNDRDJZalFNUWJXWTJFWlRNak1zUEYtcjRGTmstTFJqYWlNbTNlTzFfWFU2dFdOTVV5UVlCQ3h6dkJ1T03SAWBBVV95cUxPQ0REa0dnOWM5YTNtM1dyQTZsaG9lWXRITDJOV0Ztbi1TT3VMeDhUQXhEU3hUOXBFLUZzczZ6ZWx2RXdaYndTbk9CTjRqMVJ2WmhlVFVDc1lyVVVaSzU2NDk?oc=5), [ER 이코노믹리뷰](https://news.google.com/rss/articles/CBMibEFVX3lxTE5HTkotX1djcHpOeEQxRDlkaUxPanVYM29wME1OekdwM1A5VzN2WGZXaDlzTlM5dkRoWmI3LWxUQXNINXExQXp2cmUxS3VtOGlfYWRLTTZsNXJqT0RLTDU5MEpDa0VkcEtrNzBwZg?oc=5), [천지일보](https://news.google.com/rss/articles/CBMiakFVX3lxTE45YVVZT29CU0x1VlBmcUdOUTBUMVhxU3oycTExcFR3Q042cVdtQXVoNU54Ymg3MjVXckNnRkU3VFVfRGctSFJGQlVhX0MzOFprUHZUbXlKNXo3d0hHOXJhRThSOElzelNJUHc?oc=5) ; 1.7% according to [뷰어스](https://news.google.com/rss/articles/CBMiWEFVX3lxTE9mT3BUcmJSVU1vdjZlTFJWNm5xWnFvZm9jUWtKUDY5Z0lfbEM2VFNqcmlFRDJDOWhjaWc4eXRKWXBzN1I5QkhnWWFtSFBpWVB6LTBXNktLclM?oc=5), [비욘드포스트](https://news.google.com/rss/articles/CBMifEFVX3lxTE5TVnhPbHNFWll2VTViamowUF9vaGR6V3V2dkVJMFpRVnJ4amFxTTBkMFMwNVdaTUt0bWlkR3lBWTRkbHF4OG9pUFRMamxQOTZkRGFsWmE1cmk0aTB4M0txd2VtcXh1ajV6aW53SHQ1T291OE1tNFFBeElhdXU?oc=5), [뉴데일리](https://news.google.com/rss/articles/CBMiekFVX3lxTE9WVkhPdVdJdTJtMkNZNERsYmtpclB1WFB0N2xCYk9IeEVmR1lUUDZKdWxOS0hOWmsyTkpKQzdRcTdzNGI0UU5XYVRva05EZzZYTkdXOXZVYVJzZU41bXljakJIVEZYZVJRZGRaZEE0RnZiTW5hd3Vib09n0gGAAUFVX3lxTE5HMVlIZ1Qydkw0OEJRLU9SVXdNaldNSHcwNXdnb1JzTW01QkFjZUkzMGJxckVDR1JZa2lXY3ZhbmhremV3endrV0N4RnNCS053WEZOOWQxaW0tNHhIYWF6SUVHcjJoeTJJa2tTcnBnN0o2UlpiemEtOG9ndTR2YURY?oc=5) - Decline in Hyundai's European sales: 13% according to [BigGo Finance](https://news.google.com/rss/articles/CBMidkFVX3lxTFBxa3dFNS15M0JYTGpNZ19QSjN6TmI0c0ZEZWpnSVVyanZkNHR3TGFENXFMdmgzVmtnaVhlblFON201eEl6aWF2NE5YanhXeW5VNHQ4MDllT2ZZLXRFQ2lqWWR0OExlYnZLMmNjQ0pLdUZNNFBRS2c?oc=5) ; 18% according to [L'Automobiliste](https://news.google.com/rss/articles/CBMingFBVV95cUxPc002STlHeGRqNWZZMGFrblhueW50c0VhbDFZbUNUeEZEQnBycDZrbUhBQW9nRTluMDhMWHFnQmhsOGhib1RsTmczdmthQlVvUmdSSkNmQWE4TURNVWwtRmREQmowbEplQm14dGs2MXRMcjc4ZHYxM2hIUlV2bHA0QkJ1VFBQS0FIUDRXcFNrck5Hb3pZYUZhWWQ1Z2ZyQQ?oc=5) **Single source so far** - Hyundai's hybrid sales in North America rose 56%. (according to [오토트리뷴](https://news.google.com/rss/articles/CBMicEFVX3lxTE56Y0FkRUNZeTE4TTMwbWZhaS1Eck5ObmI5M2Vsb3ZpS1RiOGtlQ3lHY29uZmNyM2hqTTNRdmFSNTRMcWg0SFRveEhENnpES3gwMGRsNFdqRzF6NGdiX0xfWDdJcmZCNVBwLXRqT1RaQk8?oc=5)) - Kia reached a record global market share and the profitability of its electric vehicles has turned around, according to Hana Securities. (according to [파이낸셜뉴스](https://news.google.com/rss/articles/CBMiWkFVX3lxTE9uSU1DYjk5dmFGbXBJdmdKV1dQa29GWG5EWmxaaFhsM3V0bFI1UFBkUTNJZGZ3d2l4LXJLWUxGWkdUZER3ZGxEVWZucHlDamNZLUxINk9VbFFOUQ?oc=5)) **Updates** - 2 November 2026 at 10:09: New: the five Korean automakers total 683,221 vehicles sold worldwide in October 2026. - 2 November 2026 at 10:09: New: Kia announces 291,219 global sales in October 2026, up 10.3%. - 2 November 2026 at 10:09: New: Hyundai announces 329,773 global sales in October 2026, down 6.3%. - 2 November 2026 at 05:34: New: Hyundai announces more electric vehicles, fast-charging batteries and AI-assisted driving. - 2 November 2026 at 05:34: New: in September, Kia's European sales jump 163%, Hyundai falls back. - 2 November 2026 at 05:34: New: Hyundai's European sales fall 13% amid the Chinese electric vehicle offensive. - 2 November 2026 at 02:02: New: analyses flag pressure from China-made vehicles on the profitability of Hyundai and Kia in Europe and emerging markets. - 2 November 2026 at 02:02: New: Hyundai plans to counter Chinese brands with US hybrids, new models and financing solutions. - 2 November 2026 at 02:02: New: Kia reaches record global market share and its electric vehicle profitability turns around, according to Hana Securities. - 1 November 2026 at 20:29: New: cumulative US tariff cost for Hyundai and Kia above 10 trillion won in less than two years. ## Background _Context and reference points, separate from the story’s news; every item links to its source._ **Key terms** - **Operating profit**: Intermediate management balance reflecting a company's economic performance in its core business; it does not take into account financial income or expenses, exceptional income or expenses, employee profit-sharing, or income taxes. ([Wikipédia](https://fr.wikipedia.org/wiki/R%C3%A9sultat_d%27exploitation)) - **Market share**: Percentage of sales of a product, service or company in a given market relative to total sales of that product made by its competitors and itself. ([Wikipédia](https://fr.wikipedia.org/wiki/Part_de_march%C3%A9)) - **Hybrid vehicle**: Vehicle using several distinct energy sources to move, often a thermal source and an electric source. ([Wikipédia](https://fr.wikipedia.org/wiki/V%C3%A9hicule_hybride)) - **Electric vehicle**: Means of transport whose propulsion is provided exclusively by one or more electric motors, drawing energy from onboard resources such as a battery or an external source. ([Wikipédia](https://fr.wikipedia.org/wiki/V%C3%A9hicule_%C3%A9lectrique)) ## Sources by country and language - South Korea: 70 articles, 46 outlets - France: 2 articles, 2 outlets - China: 1 articles, 1 outlets - United States: 1 articles, 1 outlets **Languages**: Korean (69), French (2), English (2), Chinese (1) ## Timeline (27 events) ### 30 October 2026 — [Hyundai et Kia pénalisés par les droits de douane américains et les exigences européennes](https://mecapress.com/events/1451-hyundai-et-kia-penalises-par-les-droits-de-douane-americains-et-les-exigences.md) Les constructeurs coréens auraient supporté plus de 10 000 milliards de wons de coûts liés aux droits de douane américains en moins de deux ans, tandis que l'UE exige davantage de contenu local pour ses aides. 1 sources, 2 articles · Corée du Sud, États-Unis ### 30 October 2026 — [Écart de performance entre Hyundai et Kia aux résultats du troisième trimestre 2026](https://mecapress.com/events/1130-ecart-de-performance-entre-hyundai-et-kia-aux-resultats-du-troisieme-trimestre.md) Les résultats du troisième trimestre 2026 montrent un ralentissement de Hyundai tandis que Kia progresse, creusant un écart de performance entre les deux constructeurs coréens. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Hyundai espère un rebond au quatrième trimestre après la fin des perturbations de production](https://mecapress.com/events/943-hyundai-espere-un-rebond-au-quatrieme-trimestre-apres-la-fin-des-perturbations.md) Hyundai attend une amélioration de ses résultats au quatrième trimestre 2026, portée par le lancement de nouveaux modèles après des retards de production. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Hyundai and Kia driven by electrification, hybrids in the United States and electric vehicles in Europe](https://mecapress.com/events/714-hyundai-and-kia-driven-by-electrification-hybrids-in-the-united-states-and.md) Hyundai and Kia's performance is driven by electrification, with hybrids surging in the United States and notable electric vehicle sales in Europe. 1 sources, 1 articles · Corée du Sud, États-Unis ### 31 October 2026 — [Corée du Sud : production et exportations de pièces en recul, Hyundai abaisse ses objectifs](https://mecapress.com/events/637-coree-du-sud-production-et-exportations-de-pieces-en-recul-hyundai-abaisse-ses.md) La production automobile sud-coréenne et les exportations de composants reculent en parallèle, tandis que Hyundai revoit ses objectifs à la baisse et que des alertes portent sur la chaîne d'approvisionnement. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Hyundai and Kia rely on Mobis, Glovis and Wia for their growth](https://mecapress.com/events/582-hyundai-and-kia-rely-on-mobis-glovis-and-wia-for-their-growth.md) Korean press analyzes how Hyundai focuses on profitability and Kia on market share, with their subsidiaries Mobis, Glovis and Wia as growth drivers. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Kia hybrid sales in the United States jump 118% in third quarter](https://mecapress.com/events/513-kia-hybrid-sales-in-the-united-states-jump-118-in-third-quarter.md) Kia saw its hybrid vehicle sales in the United States increase by 118% in the third quarter of 2026, with its market share exceeding 10% for the first time. 1 sources, 1 articles · États-Unis — États-Unis, Corée du Sud ### 31 October 2026 — [Hyundai accélère sur les électriques, les batteries à charge rapide et la conduite par IA](https://mecapress.com/events/964-hyundai-accelere-sur-les-electriques-les-batteries-a-charge-rapide-et-la.md) Hyundai annonce une accélération de sa stratégie électrique, avec davantage de modèles, des batteries à charge rapide et des fonctions de conduite gérées par l'IA. 1 sources, 1 articles · Corée du Sud ### 31 October 2026 — [Hyundai posts an operating profit of 2,677.2 billion won in the third quarter](https://mecapress.com/events/282-hyundai-posts-an-operating-profit-of-2-677-2-billion-won-in-the-third-quarter.md) Hyundai announced an operating profit of 2,677.2 billion won in the third quarter of 2026, up despite declining sales. 1 sources, 8 articles · Corée du Sud ### 1 November 2026 — [Hyundai under pressure: results marred by exchange rates and Chinese competition in Korea](https://mecapress.com/events/489-hyundai-under-pressure-results-marred-by-exchange-rates-and-chinese-competition.md) Hyundai's results are considered disappointing, with the exchange effect masking fragile operational performance. Chinese automakers are intensifying pressure on its South Korean domestic market. 1 sources, 3 articles · Corée du Sud, Chine ### 1 November 2026 — [Hyundai falls 18% in Europe and prepares 41 launches](https://mecapress.com/events/746-hyundai-falls-18-in-europe-and-prepares-41-launches.md) Hyundai recorded an 18% decline in its sales in Europe and plans 41 model launches to revive its business in the European market. 1 sources, 1 articles · Not located ### 1 November 2026 — [La rentabilité de Hyundai et Kia au troisième trimestre sous surveillance](https://mecapress.com/events/787-la-rentabilite-de-hyundai-et-kia-au-troisieme-trimestre-sous-surveillance.md) Une analyse pointe les signaux d'alerte sur la rentabilité de Hyundai et Kia au troisième trimestre 2026, entre pression des coûts et concurrence. 1 sources, 2 articles · Corée du Sud ### 1 November 2026 — [Hyundai mise sur les hybrides américains et le financement face aux marques chinoises](https://mecapress.com/events/1174-hyundai-mise-sur-les-hybrides-americains-et-le-financement-face-aux-marques.md) Hyundai compte sur les hybrides vendus aux États-Unis, de nouveaux modèles et des services financiers pour contrer l'offensive des constructeurs chinois. 1 sources, 1 articles · Corée du Sud, États-Unis, Chine ### 1 November 2026 — [La concurrence chinoise en Europe et sur les marchés émergents menace la rentabilité de Hyundai et Kia](https://mecapress.com/events/1305-la-concurrence-chinoise-en-europe-et-sur-les-marches-emergents-menace-la.md) La progression des véhicules « made in China » en Europe et sur les marchés émergents fait peser une pression accrue sur les marges de Hyundai et Kia, selon la presse sud-coréenne. 1 sources, 2 articles · Corée du Sud, Chine ### 1 November 2026 — [L'offensive tarifaire des VE chinois pèse sur les ventes européennes de Hyundai](https://mecapress.com/events/1211-l-offensive-tarifaire-des-ve-chinois-pese-sur-les-ventes-europeennes-de-hyundai.md) Les constructeurs chinois accentuent la pression sur les prix et Hyundai voit ses ventes européennes reculer de 13 %. 1 sources, 1 articles · Corée du Sud, Chine ### 1 November 2026 — [Hyundai : ventes hybrides en hausse de 56 % en Amérique du Nord](https://mecapress.com/events/1466-hyundai-ventes-hybrides-en-hausse-de-56-en-amerique-du-nord.md) Hyundai publie ses performances régionales, marquées par une progression de 56 % des ventes de hybrides en Amérique du Nord. 1 sources, 1 articles · États-Unis, Corée du Sud ### 1 November 2026 — [Kia atteint une part de marché mondiale record et améliore la rentabilité de ses électriques](https://mecapress.com/events/1676-kia-atteint-une-part-de-marche-mondiale-record-et-ameliore-la-rentabilite-de.md) Selon une note de Hana Securities, Kia signe une part de marché mondiale historique et la rentabilité de ses véhicules électriques s'améliore. 1 sources, 1 articles · Corée du Sud ### 1 November 2026 — [Kia mise sur les hybrides aux États-Unis et l'électrique en Europe de l'Ouest](https://mecapress.com/events/1674-kia-mise-sur-les-hybrides-aux-etats-unis-et-l-electrique-en-europe-de-l-ouest.md) Kia renforce sa position sur les marchés avancés avec une stratégie axée sur les hybrides aux États-Unis et les voitures électriques en Europe de l'Ouest. 1 sources, 1 articles · États-Unis, Corée du Sud ### 1 November 2026 — [En septembre, trois nouvelles voitures sur dix vendues en Europe étaient électriques](https://mecapress.com/events/1823-en-septembre-trois-nouvelles-voitures-sur-dix-vendues-en-europe-etaient.md) Les immatriculations européennes de septembre montrent une part d'un véhicule neuf sur trois électrique. Hyundai et Kia misent sur des modèles d'entrée de gamme pour défendre leurs positions. 1 sources, 1 articles · Corée du Sud ### 2 November 2026 — [Hyundai et Kia face au dilemme croissance-rentabilité sur le marché européen](https://mecapress.com/events/1808-hyundai-et-kia-face-au-dilemme-croissance-rentabilite-sur-le-marche-europeen.md) La bascule rapide du marché européen vers l'électrique place Hyundai et Kia devant un arbitrage entre croissance des volumes et rentabilité. 1 sources, 2 articles · Corée du Sud ### 2 November 2026 — [Hyundai et Kia affichent des stratégies d'électrification divergentes](https://mecapress.com/events/1907-hyundai-et-kia-affichent-des-strategies-d-electrification-divergentes.md) Hyundai renforce son offre de véhicules hybrides tandis que Kia mise davantage sur les modèles électriques, révélant des priorités différentes au sein du groupe. 1 sources, 2 articles · Corée du Sud ### 2 November 2026 — [La concurrence des électriques low-cost chinoises gagne l'Europe et menace la Corée](https://mecapress.com/events/2006-la-concurrence-des-electriques-low-cost-chinoises-gagne-l-europe-et-menace-la.md) La compétition sur le prix des voitures électriques s'intensifie, portée par des modèles chinois autour de 10 000 wons et des offres européennes sous 20 000 euros, ce qui pourrait peser sur le marché coréen. 1 sources, 1 articles · Chine, Corée du Sud ### 2 November 2026 — [Hyundai recule de 6,3 % avec 329 773 ventes mondiales en octobre 2026](https://mecapress.com/events/2005-hyundai-recule-de-6-3-avec-329-773-ventes-mondiales-en-octobre-2026.md) Hyundai Motor a écoulé 329 773 véhicules dans le monde en octobre 2026, en baisse de 6,3 % sur un an, dont 49 042 en Corée (-8,9 %) et 280 731 à l'étranger (-5,9 %). 3 sources, 7 articles · Worldwide (Corée du Sud) ### 2 November 2026 — [Kia annonce 291 219 ventes mondiales en octobre 2026, en hausse de 10,3 %](https://mecapress.com/events/2004-kia-annonce-291-219-ventes-mondiales-en-octobre-2026-en-hausse-de-10-3.md) Kia a vendu 291 219 véhicules dans le monde en octobre 2026, soit une progression de 10,3 % sur un an, avec 51 007 unités en Corée (+27,5 %) et 239 308 à l'étranger (+7,2 %). Le Sportage reste le modèle le plus vendu avec 56 811 unités. 4 sources, 6 articles · Worldwide (Corée du Sud) ### 2 November 2026 — [Les cinq constructeurs coréens vendent 683 221 véhicules en octobre 2026](https://mecapress.com/events/2037-les-cinq-constructeurs-coreens-vendent-683-221-vehicules-en-octobre-2026.md) Les constructeurs automobiles coréens ont écoulé 683 221 véhicules sur le marché mondial en octobre 2026. Hyundai et Kia concentrent 91 % des ventes du groupe des cinq, la polarisation du marché s'accentuant. 3 sources, 21 articles · Corée du Sud ### 2 November 2026 — [Ventes d'octobre 2026 : Hyundai recule, Kia progresse](https://mecapress.com/events/2032-ventes-d-octobre-2026-hyundai-recule-kia-progresse.md) Les ventes d'octobre 2026 des constructeurs coréens contrastent : Hyundai est en repli tandis que Kia poursuit sa progression. 1 sources, 3 articles · Corée du Sud ### 2 November 2026 — [Les coentreprises chinoises de Hyundai et Kia suivent des voies divergentes](https://mecapress.com/events/2246-les-coentreprises-chinoises-de-hyundai-et-kia-suivent-des-voies-divergentes.md) Une analyse compare les trajectoires de Beijing Hyundai et de Yueda Kia, les deux coentreprises chinoises du groupe coréen, confrontées à la concurrence locale. 1 sources, 1 articles · Chine, Corée du Sud --- Cite as: Mecapress, “Hyundai and Kia under pressure on profitability amid Chinese competition”, https://mecapress.com/stories/16-hyundai-and-kia-under-pressure-on-profitability-amid-chinese-competition Methodology: https://mecapress.com/methodology