# Tesla: sales down for two years, European rebound in October

> Tesla is seeking to end two years of declining sales, banking on the momentum of the European market. In October, its registrations rose in several European markets, notably Sweden, Norway, Denmark, Finland, Italy and Spain, extending a regional recovery. This momentum is however curbed by competitive pressure in China, where Chinese rivals are gaining ground. In the United States, the stock fell then rebounded with European registrations, before dropping after the midterm elections, interpreted as a threat to Elon Musk's activities.

**In brief**: Ongoing story bringing together 7 events involving Tesla, BYD and Xpeng, in 9 countries (États-Unis, Norvège, Suède and 6 more), followed from 2 November 2026 to 4 November 2026. 39 articles from 10 sources (sales and market, plants, jobs and earnings); last updated on 4 November 2026 at 18:06. Figures reported: 248 vehicles.

- Status: ongoing
- Scope: International
- Category: Sales and market, Plants, jobs and earnings
- Countries: États-Unis, Norvège, Suède, Danemark, Finlande, Chine, Allemagne, Espagne, Italie
- Brands: Tesla, BYD, Xpeng
- First detected: 2 November 2026 at 04:30
- Updated: 4 November 2026 at 18:06
- Web page: https://mecapress.com/stories/143-tesla-sales-down-for-two-years-european-rebound-in-october

## National stories (4)

- United States — 1 country-specific event, 7 articles
- China — 0 country-specific event, 4 articles
- India — 0 country-specific event, 3 articles
- South Korea — 0 country-specific event, 2 articles

## Reported figures

- $400
- $8.99
- $408.80
- $399.81
- $380.55

## What is established

_“Confirmed” = reported by at least two independent outlets (outlets of the same group count as one). AI cross-check of the collected headlines and extracts._

**Confirmed by several sources**

- In October, new Tesla registrations increased in several Northern European markets. (9 independent sources: [money.usnews.com](https://money.usnews.com/investing/news/articles/2026-11-02/teslas-monthly-registrations-surge-in-northern-europe-even-as-chinese-competition-rises), [investing.com](https://ca.investing.com/news/stock-market-news/teslas-monthly-registrations-surge-in-northern-europe-even-as-chinese-competition-rises-4921217), [Euronext Markets: Real-time Stock Market Data | live](https://live.euronext.com/en/financial-news/teslas-monthly-registrations-surge-northern-europe-even-chinese-competition-rises), [Global Banking & Finance Review](https://news.google.com/rss/articles/CBMingFBVV95cUxOalE3ZC1SX3F3b0REemZMNjVUbFVjcFRGTkRSMVNmSzZpdXA2Nld4RXFDYlVpak1LTTh6M0xOMXRybXpPMFI5TlhqN1I3LTdjQmxoN2VoOHJIUlhUa2p6QVBQOFlsS20xTk02eUdqQ2tWMVhNbEJ3QjhBNjR1YUxkT3JnLXl2TFN4MnpqeHduZDk3alBUckhtSWotcTRwQQ?oc=5), [The Business Times](https://www.businesstimes.com.sg/companies-markets/teslas-monthly-registrations-surge-northern-europe-even-chinese-competition-rises), [Seeking Alpha](https://seekingalpha.com/news/4662092-tesla-gains-momentum-in-sweden-and-norway-faces-danish-market-pressure), [L'Automobiliste](https://news.google.com/rss/articles/CBMipwFBVV95cUxOQVRSbS1PTGFzaHpic0xPajRaSGo5eUd1cU5lRWhGbl9YT1VJU25KWGlWRmFOMGZEeGhJYmptT0h2X1BpSUVyeG1nLVA4bVdKckRFTnlxQk9naWZUNjVPZ2VUT1hHa2hteUo5VWdfRC1NWHZ3R09rWkplQjVadzh5M0haWHpxUHdGYkJuaVZSMGJJckNNaDJWZ08tT0lFWWp3YmVfamhpcw?oc=5), [Valor Econômico](https://news.google.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?oc=5), [centraloregondaily.com](https://www.centraloregondaily.com/news/consumer/teslas-monthly-registrations-rise-across-europe-as-chinese-rivals-gain-ground/article_a541b0a8-6e78-5028-a26b-c85ee9dd23f6.html))
- Competition from Chinese automakers is intensifying in the European market. (8 independent sources: [money.usnews.com](https://money.usnews.com/investing/news/articles/2026-11-02/teslas-monthly-registrations-surge-in-northern-europe-even-as-chinese-competition-rises), [investing.com](https://ca.investing.com/news/stock-market-news/teslas-monthly-registrations-surge-in-northern-europe-even-as-chinese-competition-rises-4921217), [Euronext Markets: Real-time Stock Market Data | live](https://live.euronext.com/en/financial-news/teslas-monthly-registrations-surge-northern-europe-even-chinese-competition-rises), [Global Banking & Finance Review](https://news.google.com/rss/articles/CBMingFBVV95cUxOalE3ZC1SX3F3b0REemZMNjVUbFVjcFRGTkRSMVNmSzZpdXA2Nld4RXFDYlVpak1LTTh6M0xOMXRybXpPMFI5TlhqN1I3LTdjQmxoN2VoOHJIUlhUa2p6QVBQOFlsS20xTk02eUdqQ2tWMVhNbEJ3QjhBNjR1YUxkT3JnLXl2TFN4MnpqeHduZDk3alBUckhtSWotcTRwQQ?oc=5), [Finimize](https://news.google.com/rss/articles/CBMijwFBVV95cUxQMEUzRGhubzVHUy1rcmhKNjRLODFsUHU2cFg2Z3BJWXVBY3loQndDdjhUaTh5SG81VGNxUURkOElnRHN5ZXNTZ2hSMUl1cU5OWnZXVUVhQTFaN2ltT2pmYXdacVZFWHdxaG5KUmFJTE1lRENMTElIZngteHFoMzQ5dllKVlhyOWo3VE8zcmdzZw?oc=5), [L'Automobiliste](https://news.google.com/rss/articles/CBMipwFBVV95cUxOQVRSbS1PTGFzaHpic0xPajRaSGo5eUd1cU5lRWhGbl9YT1VJU25KWGlWRmFOMGZEeGhJYmptT0h2X1BpSUVyeG1nLVA4bVdKckRFTnlxQk9naWZUNjVPZ2VUT1hHa2hteUo5VWdfRC1NWHZ3R09rWkplQjVadzh5M0haWHpxUHdGYkJuaVZSMGJJckNNaDJWZ08tT0lFWWp3YmVfamhpcw?oc=5), [Valor Econômico](https://news.google.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?oc=5), [centraloregondaily.com](https://www.centraloregondaily.com/news/consumer/teslas-monthly-registrations-rise-across-europe-as-chinese-rivals-gain-ground/article_a541b0a8-6e78-5028-a26b-c85ee9dd23f6.html))
- On November 2, Tesla shares rose and went back above $400. (3 independent sources: [co.ibtimes.com](https://co.ibtimes.com/tesla-shares-back-above-400-2849), [tradingkey.com](https://www.tradingkey.com/news/market-movers/262264478-market-movers-tsla-20261102), [financefeeds.com](https://financefeeds.com/tsla-stock-rises-as-tesla-registrations-jump-248/))
- Tesla registrations in Sweden increased by 248%. (2 independent sources: [글로벌이코노믹](https://news.google.com/rss/articles/CBMiiAFBVV95cUxNUEhjUXlMRjlwV2ZwTWp3MjBWcmplYnRnNlpYcmZTaEk2NWx0OFdSV1RuRGpDeWRKMEoxUm5WM3I0bU5ZTURtSlpmVy1sU0xWYkgtZ3dyZkp0eGczM1hoMDZlVk05d1I5SFNBQUhrbGhQbVdRN293dEd1LW5KRlMzMEE4bU9HT3c3?oc=5), [초이스스탁US](https://news.google.com/rss/articles/CBMiZ0FVX3lxTE5uMUFMWXltZ2tXSS1ySmkzT19ickctVkluaWtaSFM2aWNLNDdTQ2tYTnhCNjNXcGNSLTd3LUd3THBROHZoSkhwMkZScmcwRXFwYXFMNEtwOU5GS1hQV3JHeU9obk5oOE0?oc=5))
- Tesla recorded strong gains in Norway and Sweden. (2 independent sources: [The Business Times](https://www.businesstimes.com.sg/companies-markets/teslas-monthly-registrations-surge-northern-europe-even-chinese-competition-rises), [Seeking Alpha](https://seekingalpha.com/news/4662092-tesla-gains-momentum-in-sweden-and-norway-faces-danish-market-pressure))

**Single source so far**

- Chinese brands set a record in Norway. (according to [L'Automobiliste](https://news.google.com/rss/articles/CBMipwFBVV95cUxOQVRSbS1PTGFzaHpic0xPajRaSGo5eUd1cU5lRWhGbl9YT1VJU25KWGlWRmFOMGZEeGhJYmptT0h2X1BpSUVyeG1nLVA4bVdKckRFTnlxQk9naWZUNjVPZ2VUT1hHa2hteUo5VWdfRC1NWHZ3R09rWkplQjVadzh5M0haWHpxUHdGYkJuaVZSMGJJckNNaDJWZ08tT0lFWWp3YmVfamhpcw?oc=5))
- The registration rebound is helped by rising fuel prices, government incentives and growing electric vehicle demand. (according to [The Business Times](https://www.businesstimes.com.sg/companies-markets/teslas-monthly-registrations-surge-northern-europe-even-chinese-competition-rises))
- Tesla is facing competitive pressure in the Danish market. (according to [Seeking Alpha](https://seekingalpha.com/news/4662092-tesla-gains-momentum-in-sweden-and-norway-faces-danish-market-pressure))
- Tesla is seeking to halt two years of declining sales, with Europe presented as a hope. (according to [TipRanks](https://news.google.com/rss/articles/CBMiswFBVV95cUxON3ZhMTlBVWZsQW5scGtnUmxET0ljYVl1Y1ZMLURmaFZIVkh5Qmsyd0NSYjEzSEkyN0NqbUwyaVFRU3dLcjBTQ3FJZ0JFMmFTN2xPR3RubVo4dFJibHZ3aVZabWdqYnBDNlJMMUtQbDRlVExaSFZFcW1XZ0F2MTRzRTRSQzRHOUpGeXZNMUVtb21wVTRfOWs3c3RWeGhYNWR3TUNqbjhPMUthdUd1dmJqaXZYUQ?oc=5))
- On October 30, Tesla shares fell 0.9% to $399.81. (according to [Gotrade](https://news.google.com/rss/articles/CBMifkFVX3lxTE5HWGlzamJURnQ1aEdVMDFCeU5zUy1oejVIR0w1VDc5SVUwZzBlYmVtLUtJdDluZWFEaThOTkVBYTFxa2NYYUhsV0JvbVdNYTZ6eEFtOHNmTGFQYVZfamZQYmlTd0hhNG1vWW52eUN4emtmNjBlSy0wUmZtZktkQQ?oc=5))

**Updates**

- 3 November 2026 at 03:47: Tesla shares: down 0.9% on October 30, then up 3.31% on November 2.

## Sources by country and language

- unknown: 16 articles, 9 outlets
- United States: 7 articles, 7 outlets
- China: 4 articles, 4 outlets
- India: 3 articles, 3 outlets
- South Korea: 2 articles, 2 outlets
- Brazil: 1 articles, 1 outlets
- Canada: 1 articles, 1 outlets
- France: 1 articles, 1 outlets
- United Kingdom: 1 articles, 1 outlets
- Italy: 1 articles, 1 outlets
- Netherlands: 1 articles, 1 outlets
- Singapore: 1 articles, 1 outlets

**Languages**: English (30), Chinese (3), Korean (2), Portuguese (1), French (1), Italian (1), Dutch (1)

## Timeline (7 events)

### 2 November 2026 — [L'action Tesla recule de 0,9 % à 399,81 dollars](https://mecapress.com/events/2579-l-action-tesla-recule-de-0-9-a-399-81-dollars.md)

Le titre Tesla a perdu 0,9 % pour clôturer à 399,81 dollars le 30 octobre.

1 sources, 1 articles · États-Unis

### 2 November 2026 — [Tesla seeks to halt two years of sales decline, with Europe as a hope](https://mecapress.com/events/2146-tesla-seeks-to-halt-two-years-of-sales-decline-with-europe-as-a-hope.md)

Tesla is attempting to end two years of falling sales by leveraging the momentum of the European market.

1 sources, 1 articles · États-Unis

### 2 November 2026 — [Tesla's rebound in Northern Europe slowed by Chinese reality](https://mecapress.com/events/2269-tesla-s-rebound-in-northern-europe-slowed-by-chinese-reality.md)

Analysis of Tesla's sales rebound in Northern Europe facing competitive pressure and the situation in the Chinese market.

5 sources, 7 articles · Chine, États-Unis, Norvège, Suède, Danemark, Finlande

### 2 November 2026 — [Tesla shares gain 3.31% driven by European registrations](https://mecapress.com/events/2517-tesla-shares-gain-3-31-driven-by-european-registrations.md)

Tesla shares rose 3.31% on November 2, supported by strong registrations in Europe and the prospects of the Cybercab robotaxi.

1 sources, 3 articles · États-Unis, Suède, Norvège

### 2 November 2026 — [Tesla registrations rise in Europe in October](https://mecapress.com/events/2512-tesla-registrations-rise-in-europe-in-october.md)

Tesla registrations have increased significantly across several European markets in October, extending its recovery in the region, while Chinese rivals are gaining ground.

4 sources, 16 articles · Europe — Suède, Norvège, Danemark, Finlande, Italie, Espagne

### 4 November 2026 — [L'action Tesla chute de 4,5 % après la victoire démocrate aux midterms](https://mecapress.com/events/4080-l-action-tesla-chute-de-4-5-apres-la-victoire-democrate-aux-midterms.md)

L'action Tesla recule de 4,5 % en avant-Bourse à 380,55 dollars après les premiers résultats des élections de mi-mandat américaines, interprétés comme une menace pour les activités d'Elon Musk.

2 sources, 10 articles · États-Unis

### 4 November 2026 — [Tesla bondit de 291 % d'immatriculations en Allemagne en octobre](https://mecapress.com/events/4416-tesla-bondit-de-291-d-immatriculations-en-allemagne-en-octobre.md)

Selon la KBA, Tesla a immatriculé 2 932 véhicules en Allemagne en octobre, soit une hausse de 290,9 % sur un an, après un mois de septembre record porté par le Model Y.

1 sources, 1 articles · Allemagne

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Cite as: Mecapress, “Tesla: sales down for two years, European rebound in October”, https://mecapress.com/stories/143-tesla-sales-down-for-two-years-european-rebound-in-october
Methodology: https://mecapress.com/methodology