# Toyota launches the new generation of the Crown in Taiwan and creates the Toyota Premium brand

> Taiwanese distributor Hotai presented the new Crown Sport and Crown Crossover, with launch prices starting at 1.52 and 1.64 million Taiwanese dollars. It also launches the Toyota Premium brand for the high-end segment.

**In brief**: Launches and reviews event (severity: low) involving Toyota, in 2 countries (Taïwan, Japon), first detected on 31 October 2026 at 01:00. Reported by 1 source (1 article), last updated on 31 October 2026 at 01:00.

- Category: Launches and reviews
- Severity: Low
- Countries: Taïwan, Japon
- Brands: Toyota
- First detected: 31 October 2026 at 01:00
- Updated: 31 October 2026 at 01:00
- Web page: https://mecapress.com/events/865-toyota-launches-the-new-generation-of-the-crown-in-taiwan-and-creates-the

## Sources (1 articles)

- [TOYOTA發表最新世代CROWN車系 - 日報 - 工商時報](https://www.ctee.com.tw/news/20261101700203-439903) — ctee.com.tw, 31 October 2026 at 01:00

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Cite as: Mecapress, “Toyota launches the new generation of the Crown in Taiwan and creates the Toyota Premium brand”, https://mecapress.com/events/865-toyota-launches-the-new-generation-of-the-crown-in-taiwan-and-creates-the
Methodology: https://mecapress.com/methodology