# Japan: Toyota's share falls below 30% in September 2026

> On the Japanese market in September 2026, Toyota's share falls back to 29.0% while Nissan rises to 10.6% and Daihatsu to 9.7%.

**In brief**: Sales and market event (severity: low) involving Toyota, Nissan and Daihatsu, in Japon, first detected on 31 October 2026 at 23:00. Reported by 1 source (2 articles), last updated on 1 November 2026 at 22:00.

- Category: Sales and market
- Severity: Low
- Countries: Japon
- Brands: Toyota, Nissan, Daihatsu
- First detected: 31 October 2026 at 23:00
- Updated: 1 November 2026 at 22:00
- Web page: https://mecapress.com/events/394-japan-toyota-s-share-falls-below-30-in-september-2026

## Sources (2 articles)

- [【2026年9月新車販売動向】トヨタのシェアが30％割れ、29.0％に低下！ 日産10.6％・ダイハツ9.7％に上昇、メーカー勢力図に変化 - 月刊自家用車WEB](https://news.google.com/rss/articles/CBMiUEFVX3lxTE5IN2w3RjRlaFR6RGpyRTEwM1dleE1wTzhtMjJPRlZhS3dtdFJUYUU3OWR2VjNsX0lac28yZlhmQnhYd3lLbUJ6MDVUX2RuYWVu?oc=5) — 月刊自家用車WEB, 31 October 2026 at 23:00
- [【2026年9月新車販売動向】トヨタのシェアが30％割れ、29.0％に低下！ 日産10.6％・ダイハツ9.7％に上昇、メーカー勢力図に変化（月刊自家用車WEB） | 自動車情報・ニュース - carview!](https://news.google.com/rss/articles/CBMiiAFBVV95cUxPUVFHRGd1aXF2TzZzT2ZxWUxaSWI3RkdPTU5KYWo3N0p2OWtOZXF1bkhHR2o0TkJBZ3h3Y0VXU2NlakVXeWNfTkxmMi1LWlFoalpkdmxkVklYX1BzM3B3MWlyTy1UUWI5WWNEQ1BTRDZySjRSWUpqcjN2WjBjc08wXzNWU1FTNGtr?oc=5) — carview!, 1 November 2026 at 22:00

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Cite as: Mecapress, “Japan: Toyota's share falls below 30% in September 2026”, https://mecapress.com/events/394-japan-toyota-s-share-falls-below-30-in-september-2026
Methodology: https://mecapress.com/methodology