# Why the Toyota RAV4, a U.S. best-seller, is suddenly hard to find

> Toyota extended production of the 2025 RAV4 into the fourth quarter before launching the new 2026 model year, disrupting the SUV's availability in the U.S. market.

**In brief**: Plants, jobs and earnings event (severity: notable) involving Toyota, in 2 countries (États-Unis, Japon), first detected on 4 November 2026 at 07:00. Reported by 1 source (1 article), last updated on 4 November 2026 at 07:00.

- Category: Plants, jobs and earnings
- Severity: Notable
- Countries: États-Unis — États-Unis, Japon
- Brands: Toyota
- First detected: 4 November 2026 at 07:00
- Updated: 4 November 2026 at 07:00
- Web page: https://mecapress.com/events/3895-why-the-toyota-rav4-a-u-s-best-seller-is-suddenly-hard-to-find

## Sources (1 articles)

- [トヨタ米国販売トップだったSUV、なぜ突如として入手困難に？ | ウォール・ストリート・ジャーナル日本版から | ウォール・ストリート・ジャーナル日本版 | 毎日新聞「経済プレミア」](https://mainichi.jp/premier/business/articles/20261104/biz/00m/020/005000c) — mainichi.jp, 4 November 2026 at 07:00

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Cite as: Mecapress, “Why the Toyota RAV4, a U.S. best-seller, is suddenly hard to find”, https://mecapress.com/events/3895-why-the-toyota-rav4-a-u-s-best-seller-is-suddenly-hard-to-find
Methodology: https://mecapress.com/methodology