# BMW campaign mocking competitors backfires

> BMW launched an advertising campaign mocking its competitors, which provoked a strong negative reaction online.

**In brief**: Plants, jobs and earnings event (severity: info) involving BMW and Toyota, in Allemagne, first detected on 3 November 2026 at 09:29. Reported by 3 sources (3 articles), last updated on 3 November 2026 at 16:15.

- Category: Plants, jobs and earnings
- Severity: Info
- Countries: Allemagne
- Brands: BMW, Toyota
- First detected: 3 November 2026 at 09:29
- Updated: 3 November 2026 at 16:15
- Web page: https://mecapress.com/events/3047-bmw-campaign-mocking-competitors-backfires

## Sources (3 articles)

- [BMW haalt grap uit en krijgt lading internet over zich heen](https://www.autoblog.nl/nieuws/bmw-haalt-grap-uit-en-krijgt-lading-internet-over-zich-heen) — autoblog.nl, 3 November 2026 at 09:29
- [BMW's AI Slop Punches Down at Toyota, Calls an Old Corolla "Boring" for No Reason](https://www.autoevolution.com/news/bmw-s-ai-slop-punches-down-at-toyota-calls-an-old-corolla-boring-for-no-reason-277895.html) — autoevolution, 3 November 2026 at 11:00
- [BMW utilise une voiture IA des années 90 ressemblant à une Toyota pour critiquer les voitures « ennuyeuses »](https://fr.motor1.com/news/814197/bmw-utilise-voiture-ia-annees-90/) — Motor1.com France, 3 November 2026 at 16:15

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Cite as: Mecapress, “BMW campaign mocking competitors backfires”, https://mecapress.com/events/3047-bmw-campaign-mocking-competitors-backfires
Methodology: https://mecapress.com/methodology