# DS's new boss aims to relaunch the brand

> Thomas Goldboom, the new director of DS, intends to turn around the brand, which is facing low demand, high list prices, and residual value issues.

**In brief**: Plants, jobs and earnings event (severity: low) involving DS Automobiles and Stellantis, in France, first detected on 2 November 2026 at 18:32. Reported by 1 source (1 article), last updated on 2 November 2026 at 18:32.

- Category: Plants, jobs and earnings
- Severity: Low
- Countries: France
- Brands: DS Automobiles, Stellantis
- First detected: 2 November 2026 at 18:32
- Updated: 2 November 2026 at 18:32
- Web page: https://mecapress.com/events/2488-ds-s-new-boss-aims-to-relaunch-the-brand

## Sources (1 articles)

- [Wie Thomas Goldboom DS anschieben will](https://www.kfz-betrieb.vogel.de/wie-thomas-goldboom-ds-anschieben-will-a-15ebe5c60fb5ff072bdd8901e827c989/) — kfz-betrieb.vogel.de, 2 November 2026 at 18:32

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Cite as: Mecapress, “DS's new boss aims to relaunch the brand”, https://mecapress.com/events/2488-ds-s-new-boss-aims-to-relaunch-the-brand
Methodology: https://mecapress.com/methodology