# Chinese brands gain ground in South Korea's imported car market

> In South Korea, Tesla and BYD accounted for 39.1% of imported vehicle sales over nine months, while Chinese brands such as Zeekr, Xpeng, and Xiaomi are gaining strength, including through the recruitment of executives from European brands.

**In brief**: Sales and market event (severity: low) involving BYD, Tesla, Zeekr and 2 more, in 2 countries (Corée du Sud, Chine), first detected on 2 November 2026 at 04:21. Reported by 1 source (1 article), last updated on 2 November 2026 at 04:21.

- Category: Sales and market
- Severity: Low
- Countries: Corée du Sud, Chine
- Brands: BYD, Tesla, Zeekr, Xpeng, Xiaomi Auto
- First detected: 2 November 2026 at 04:21
- Updated: 2 November 2026 at 04:21
- Web page: https://mecapress.com/events/1870-chinese-brands-gain-ground-in-south-korea-s-imported-car-market

## Sources (1 articles)

- [\[영상뉴스\] "이젠 가성비 1위?" 한국 도로 덮친 지커·샤오펑·샤오미의 무서운 진격](https://www.autodaily.co.kr/news/articleView.html?idxno=601678) — autodaily.co.kr, 2 November 2026 at 04:21

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Cite as: Mecapress, “Chinese brands gain ground in South Korea's imported car market”, https://mecapress.com/events/1870-chinese-brands-gain-ground-in-south-korea-s-imported-car-market
Methodology: https://mecapress.com/methodology