# Niterra aims for 1 trillion yen in sales by reinventing itself in the face of electrification

> The president of Niterra (formerly NGK Spark Plug) explains the Japanese group's diversification, whose historical products are threatened by the electric transition, with a revenue target of 1 trillion yen.

**In brief**: Plants, jobs and earnings event (severity: low) involving Niterra, in Japon, first detected on 2 November 2026 at 03:00. Reported by 1 source (1 article), last updated on 2 November 2026 at 03:00.

- Category: Plants, jobs and earnings
- Severity: Low
- Countries: Japon
- Brands: Niterra
- First detected: 2 November 2026 at 03:00
- Updated: 2 November 2026 at 03:00
- Web page: https://mecapress.com/events/1859-niterra-aims-for-1-trillion-yen-in-sales-by-reinventing-itself-in-the-face-of

## Sources (1 articles)

- [EV化で「主力製品が消える」危機感から売上1兆円へ…日本特殊陶業・鈴木社長が挑む“第二の創業” - 文春オンライン](https://news.google.com/rss/articles/CBMiW0FVX3lxTE44VHZJUFBBYjljbXQ2bFZ3d1gtSFFsZjVmMk1ETHBwQU5aRlkxbnpINnJHcDgxbW5rT0NkS3FISjdsYk9yOFB0Y3NjSXl4TDd4X2E4UnhMS2dxQk0?oc=5) — 文春オンライン, 2 November 2026 at 03:00

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Cite as: Mecapress, “Niterra aims for 1 trillion yen in sales by reinventing itself in the face of electrification”, https://mecapress.com/events/1859-niterra-aims-for-1-trillion-yen-in-sales-by-reinventing-itself-in-the-face-of
Methodology: https://mecapress.com/methodology