# In Canada, most buyers change their vehicle during the purchase process

> According to AutoTrader's Path to Purchase 2026 report, 69% of new vehicle buyers and 79% of used vehicle buyers in Canada do not purchase the model they initially intended.

**In brief**: Sales and market event (severity: info) in Canada, first detected on 30 October 2026 at 15:05. Reported by 1 source (1 article), last updated on 30 October 2026 at 15:05.

- Category: Sales and market
- Severity: Info
- Countries: Canada
- First detected: 30 October 2026 at 15:05
- Updated: 30 October 2026 at 15:05
- Web page: https://mecapress.com/events/1454-in-canada-most-buyers-change-their-vehicle-during-the-purchase-process

## Sources (1 articles)

- [Car buyers are changing their minds](https://canadianautodealer.ca/2026/10/car-buyers-are-changing-their-minds/) — canadianautodealer.ca, 30 October 2026 at 15:05

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Cite as: Mecapress, “In Canada, most buyers change their vehicle during the purchase process”, https://mecapress.com/events/1454-in-canada-most-buyers-change-their-vehicle-during-the-purchase-process
Methodology: https://mecapress.com/methodology